ACE Highlight: Survey Guidelines Project

Do you work/volunteer at a nonprofit farm animal advocacy group? Are you interested in evaluating your programs, but don’t know where to start? We have a free resource to get you started.

Last year we partnered with Faunalytics to produce our survey guidelines project. This project includes multiple components designed to make your own evaluative work easier. We created these resources because although some groups were taking measures to evaluate their programs, they were all using different metrics and questions to track their impact. This led to results that, while they may have been helpful for individual organizations, failed to allow for comparison across different groups and tactics.

First, we constructed a question bank. We collected surveys from many different animal advocacy groups and organized sets of questions based on feedback from a number of experts in the field of research. We recommend pulling questions from this resource whenever possible, as we’ve carefully constructed questions to reduce bias concerns and other notable issues with other surveys.

We also pulled together Food Frequency Questionnaires, and have provided our pick of the lot. Our FFQ’s are designed to hide our intended metric by including other foods not related to animal products.

Lastly, we have pages discussing social desirability bias and general advice for administering surveys. These are must-reads for those who are considering running their own studies.

We offer these materials for free so that groups can produce quality research that can be shared and compared across the spectrum. As always, if you have additional questions or concerns, don’t hesitate to contact us for further assistance.