Hal Herzog is a professor at Western Carolina University, which is in the Smoky Mountains of North Carolina. He’s a psychologist who has been studying human-animal interactions for the last thirty years. He’s the author of the book Some We Love, … Read more
Pilot of Pay-Per-View Video Study
This summer ACE ran a small pilot of a study on the effectiveness of pay-per-view video in creating vegetarians and reducing meat consumption. … Read more
About the Audience for ACE
Over the summer, ACE visited Taking Action for Animals (TAFA) and the National Animal Rights Conference (AR2014). We took advantage of the large numbers of animal advocates we met at these conferences to do a little highly unscientific research on the kind of people who might be reading our materials. … Read more
ACE Highlight: List of Organizations
In the evaluation process leading to our recent recommendations update, we considered 100 animal charities in total. If you want to delve deeper into the work that led to our recommendations, our List of Organizations page is a great place to start. … Read more
What elements of a leaflet matter?
The Humane League’s strong commitment to using evidence to maximize the effectiveness of their outreach efforts is one reason why ACE considers them one of the two most effective animal charities we’ve evaluated. We’re closely following the Humane League Labs as they release the results of several studies they’ve conducted over the past year. Their most recent report, What Elements Make A Vegetarian Leaflet More Effective?, covers the result of a study that intended to address whether the effectiveness of leafleting depended on the content of the leaflet used. … Read more