ACE’s Executive Director Jon Bockman had the privilege of interviewing Nikki Bollaert, director of development at Mercy For Animals, where she serves as fundraising strategist and manager of MFA’s philanthropy team.
We’ve featured a few highlights from the interview below. You can read the interview in its entirety here. … Read more
Advice for Charities
Increase Your Impact with Google’s Ad Grants
Google Ad Grants can significantly help a non-profit organization by substantially increasing the traffic to their website by providing $10,000 per month in Adwords advertising. Adwords advertising appears in Google’s search engine result pages.
An example of Adwords advertising for Animal Charity Evaluators that results from our Google Ad Grant can be seen through a Google search for “animal cruelty laws.” The below advertisement will display near the top of the search engine results:
The top three results from this search are all Google Adwords advertisements. … Read more
3 Simple Ways to Understand User Behavior
Understanding user behavior on a website is becoming increasingly important in order for an organization to increase their impact. This knowledge can play a key role in the revenue that a website brings in and the understanding that users can gain of an organization’s mission and initiatives. … Read more
Six Steps to Self-Evaluation
Self-evaluation is a valuable guide to program development, but it can also be intimidating to start. Maybe you’re imagining a randomized controlled trial of your programs, and you know you don’t have the resources for that. Or maybe you don’t even know what you would evaluate. … Read more
Online Tools and Resources for Nonprofits
Erika Alonso has updated this post to reflect the tools and resources available in 2016. Read the updated post here.
We are always looking for the most effective ways to connect with our audience, and having the right online tools to coordinate our communications is essential. … Read more