We are always looking for the most effective ways to connect with our audience, and having the right online tools to communicate our message is essential. There are many resources out there for managing social media, mailing lists, and websites that are offered at low to no-cost for nonprofits. … Read more
Advice for Charities
Should Animal Organizations Conduct Their Own Research?
Guest post by Harish Sethu
Societal change is complex; an intricate web of economic, cultural and other factors influence individual behaviors and institutional practices. Our instincts, our common sense, and our self-assured rationalizations, however well-meaning, are an overvalued tool to cut through this complexity and discover the approaches most likely to bring about the changes we seek. … Read more
Online Tools and Resources for Nonprofits
We are always looking for the most effective ways to connect with our audience, and having the right online tools to communicate our message is essential. There are many resources out there for managing social media, mailing lists, and websites that are offered at low to no-cost for nonprofits. … Read more
Increase Your Impact with Google’s Ad Grants
Google Ad Grants can significantly help a non-profit organization by substantially increasing the traffic to their website by providing $10,000 per month in Adwords advertising. Adwords advertising appears in Google’s search engine result pages.
An example of Adwords advertising for Animal Charity Evaluators that results from our Google Ad Grant can be seen through a Google search for “animal cruelty laws.” The below advertisement will display near the top of the search engine results:
The top three results from this search are all Google Adwords advertisements. … Read more
3 Simple Ways to Understand User Behavior
Understanding user behavior on a website is becoming increasingly important in order for an organization to increase their impact. This knowledge can play a key role in the revenue that a website brings in and the understanding that users can gain of an organization’s mission and initiatives. … Read more