In addition to our charity evaluations, Animal Charity Evaluators provides resources and advice for advocates looking to improve their advocacy; for example, we recommend that charities take steps to evaluate their own programs, and we provide some tools on our site to assist with that endeavor. … Read more
Advice for Charities
Online Resources and Tools for Nonprofits
We are always looking for the most effective ways to connect with our audience, and having the right online tools to communicate our message is essential. There are many resources out there for managing social media, mailing lists, and websites that are offered at low to no-cost for nonprofits. … Read more
Should Animal Organizations Conduct Their Own Research?
Guest post by Harish Sethu
Societal change is complex; an intricate web of economic, cultural and other factors influence individual behaviors and institutional practices. Our instincts, our common sense, and our self-assured rationalizations, however well-meaning, are an overvalued tool to cut through this complexity and discover the approaches most likely to bring about the changes we seek. … Read more
Online Tools and Resources for Nonprofits
We are always looking for the most effective ways to connect with our audience, and having the right online tools to communicate our message is essential. There are many resources out there for managing social media, mailing lists, and websites that are offered at low to no-cost for nonprofits. … Read more
Increase Your Impact with Google’s Ad Grants
Google Ad Grants can significantly help a non-profit organization by substantially increasing the traffic to their website by providing $10,000 per month in Adwords advertising. Adwords advertising appears in Google’s search engine result pages.
An example of Adwords advertising for Animal Charity Evaluators that results from our Google Ad Grant can be seen through a Google search for “animal cruelty laws.” The below advertisement will display near the top of the search engine results:
The top three results from this search are all Google Adwords advertisements. … Read more