Self-evaluation is a valuable guide to program development, but it can also be intimidating to start. Maybe you’re imagining a randomized controlled trial of your programs, and you know you don’t have the resources for that. Or maybe you don’t even know what you would evaluate. … Read more
Advice
A/B Testing
As part of my internship with Animal Charity Evaluators I recently helped to complete a preliminary round of A/B testing on their website. In what follows I give an overview of A/B testing, briefly delve into how to do it on a website, … Read more
Should Veg Activists Use Health Arguments?
Discussions about how we can best advocate for veganism often take place between ethical vegans, so (unsurprisingly) the conclusion is usually that ethical arguments are the best approach.
For example, the Animal Activist’s Handbook calls health-based arguments “problematic” and urges readers to focus on ethics-based approaches. … Read more