Results and tentative conclusions
We think the recently published Mercy For Animals Facebook ads study is the highest quality randomized controlled trial (RCT) so far of an animal advocacy intervention. We think the research team did a great job in planning and implementing the study, … Read more
Research
How Should We Account for the Potential Long-term Impact of Organizations?
This is the second post of our Foundational Questions series. You can also learn more about this project and read the initial post Foundational Questions In Effective Animal Advocacy.
This year we evaluated two organizations, New Harvest (NH) and the Nonhuman Rights Project (NhRP), … Read more
How to Conduct Studies That Will Encourage More Effective Altruists to Care about Animals
Note: This post has been edited to fix an incorrect attribution of a leafleting study to Humane League Labs. While THL helped gather data for the study, it was actually run by Farm Sanctuary.
Over the next 3 years, $1 million dollars will be committed to empirical studies within animal advocacy. … Read more
Foundational Questions In Effective Animal Advocacy
When we decide on our recommendations and standout charities, we spend most of our time investigating the specifics of each charity using our seven organization evaluation criteria. We also tackle difficult foundational questions that apply to multiple animal charities rather than a specific organization. … Read more
Social Movements Case Study: Children’s Rights
ACE has been working on a project that will supplement our other research by compiling information from other social movements that is relevant to animal advocates. In the first phase of this social movements project, we’ll gradually release case studies of several social movements. … Read more