Early in 2015, we surveyed our own donors about their use of our recommendations and their sense of what our greatest contributions are. Unfortunately, we knew that donor survey missed many people we seek to serve, because our goal is to provide advice and assistance to a wide variety of animal advocates. … Read more
Humane League Labs published a large scale survey of vegans, vegetarians, and meat reducers in early 2014, focusing on finding out how and why people adopt diets that reduce their consumption of animal products. Their survey included 57 questions, which they asked of over 3,000 respondents. … Read more
A week ago we reported on how the results of a study on persuasion applied to animal activism. Yesterday that study was publicly retracted by Donald Green, one of its two authors, after the other author admitted to falsifying at least some of the data reported. … Read more
Shortly after this post was published, one of the authors of the study discussed published a retraction. See our post explaining the implications for animal advocates.
Advocates in a variety of social movements struggle to create changes in public opinion and behavior through highly visible demonstrations, … Read more
ACE uses Harish Sethu’s calculations to understand how many animals a typical American consumes. However, we have an international audience and evaluate charities working in many countries, so it’s also useful for us to understand how much animal consumption varies between countries. … Read more