To learn more about our supporters, ACE sent a survey in March 2015 to people who had donated to ACE during 2014. We didn’t survey people who had used ACE’s top charity recommendations but hadn’t donated directly to ACE. These people also support ACE’s work in a meaningful sense; … Read more
Research
Social Movements Research Project
ACE has been working for several months on a project that will supplement our other research by compiling information from other social movements that is relevant to animal advocates. In the first phase of this social movements project, we’ll gradually release case studies of several social movements, … Read more
What elements of a leaflet matter?
The Humane League’s strong commitment to using evidence to maximize the effectiveness of their outreach efforts is one reason why ACE considers them one of the two most effective animal charities we’ve evaluated. We’re closely following the Humane League Labs as they release the results of several studies they’ve conducted over the past year. Their most recent report, What Elements Make A Vegetarian Leaflet More Effective?, covers the result of a study that intended to address whether the effectiveness of leafleting depended on the content of the leaflet used. … Read more