Over the summer, ACE visited Taking Action for Animals (TAFA) and the National Animal Rights Conference (AR2014). We took advantage of the large numbers of animal advocates we met at these conferences to do a little highly unscientific research on the kind of people who might be reading our materials. … Read more
Research
What elements of a leaflet matter?
The Humane League’s strong commitment to using evidence to maximize the effectiveness of their outreach efforts is one reason why ACE considers them one of the two most effective animal charities we’ve evaluated. We’re closely following the Humane League Labs as they release the results of several studies they’ve conducted over the past year. Their most recent report, What Elements Make A Vegetarian Leaflet More Effective?, covers the result of a study that intended to address whether the effectiveness of leafleting depended on the content of the leaflet used. … Read more
ACE Highlight: Research Proposals
One of our main goals is to encourage organizations and individuals to use evidence to guide their actions on behalf of animals. We address that goal in many ways, from producing summaries of existing research to conducting original studies. We also encourage organizations to expand and improve their self-assessment methods through [our Survey Guidelines project. … Read more
Leafleting Study Analysis
The results of the study were analyzed by volunteers from Statistics Without Borders, in accordance with the analysis plan composed before the study was undertaken. Here, we summarize the most important findings. … Read more
Research is Hard: What we’ve learned from the leafleting study
We started a study last fall to investigate whether the reported effects of leafleting to spread concern for animals and encourage vegetarianism or veganism would hold up when compared to a relevant control group. We’ll be publishing our findings on that question very soon. In the meantime, we’ve learned a lot of other things from this process. … Read more