According to our best evidence, the current top intervention to reduce animal suffering is online veg ads. As discussed in a recent blog post, it is crucial to to make these ads as effective as possible. EAA’s top charities both use the Farm to Fridge video, after trial-and-error refinement supported its effectiveness compared to other existing videos, further confirmed by Faunalytics’ recent study.
While this video shares many of the upsides of Farm to Fridge, especially in its powerful undercover footage of factory farms, it also uniquely employs a number of techniques highlighted in the (highly recommended) book Change of Heart: What Psychology Can Teach Us About Spreading Social Change by The Humane League.
For this reason, in the near future EAA will look to collect data on how effective this new video is in comparison to other existing videos, and we’ll publish the results here.
So in the meantime, as animal activists:
1. Take a guess and tell us what you believe the results will be: more effective or less effective than Farm to Fridge?
2. Share the new page – http://www.whatcamebefore.com – on social media, to help increase traffic, which will help increase the potential data set for surveying its effectiveness.