Results and tentative conclusions
We think the recently published Mercy For Animals Facebook ads study is the highest quality randomized controlled trial (RCT) so far of an animal advocacy intervention. We think the research team did a great job in planning and implementing the study, … Read more
Blog
Prospective Goals: Looking Back at 2015
Below, we discuss last year’s prospective goals and whether we were able to meet them. Looking back at 2015, we are satisfied that we achieved a large percentage of what we hoped to achieve over the past year. You can find more details about our achievements in our Year in Review, … Read more
How Should We Account for the Potential Long-term Impact of Organizations?
This is the second post of our Foundational Questions series. You can also learn more about this project and read the initial post Foundational Questions In Effective Animal Advocacy.
This year we evaluated two organizations, New Harvest (NH) and the Nonhuman Rights Project (NhRP), … Read more
ACE 2015 Year in Review
Download the Year in Review
2015 proved to be a year of incredible growth at ACE, and everyone involved with the organization—our staff, board, donors, and followers—should be proud of all that we have achieved together. Of particular note is that we influenced more than $826,000 in giving to our recommended charities, … Read more
How to Conduct Studies That Will Encourage More Effective Altruists to Care about Animals
Note: This post has been edited to fix an incorrect attribution of a leafleting study to Humane League Labs. While THL helped gather data for the study, it was actually run by Farm Sanctuary.
Over the next 3 years, $1 million dollars will be committed to empirical studies within animal advocacy. … Read more