Hal Herzog is a professor at Western Carolina University, which is in the Smoky Mountains of North Carolina. He’s a psychologist who has been studying human-animal interactions for the last thirty years. He’s the author of the book Some We Love, … Read more
Blog
Matching Drive – Double Your Impact!
Every donation to ACE through November 19 will be doubled up to $25,000. If you want to maximize your donation, now is the perfect time to support our work! … Read more
What elements of a leaflet matter?
The Humane League’s strong commitment to using evidence to maximize the effectiveness of their outreach efforts is one reason why ACE considers them one of the two most effective animal charities we’ve evaluated. We’re closely following the Humane League Labs as they release the results of several studies they’ve conducted over the past year. Their most recent report, What Elements Make A Vegetarian Leaflet More Effective?, covers the result of a study that intended to address whether the effectiveness of leafleting depended on the content of the leaflet used. … Read more
Recommendations Update: May 2014
In February 2014, ACE composed a new and detailed process for updating our recommendations. This effort included creating a set of rigorous criteria for evaluation, which we then used to review animal organizations and come to conclusions on new recommendations. We are proud to recommend Mercy For Animals and The Humane League as our top charities. … Read more
Update on the Review Process
ACE will release updated recommendations on May 14. We have been working on the process since January; this post will cover some general observations that we have made, along with things that we have learned. We are unable to mention specifics at this time, as we are currently requesting permission to publish various materials from organizations that made it to our medium review round. However, we can provide some more generalized information about what we have found thus far. … Read more