The Humane League’s strong commitment to using evidence to maximize the effectiveness of their outreach efforts is one reason why ACE considers them one of the two most effective animal charities we’ve evaluated. We’re closely following the Humane League Labs as they release the results of several studies they’ve conducted over the past year. Their most recent report, What Elements Make A Vegetarian Leaflet More Effective?, covers the result of a study that intended to address whether the effectiveness of leafleting depended on the content of the leaflet used. … Read more
Blog
Recommendations Update: May 2014
In February 2014, ACE composed a new and detailed process for updating our recommendations. This effort included creating a set of rigorous criteria for evaluation, which we then used to review animal organizations and come to conclusions on new recommendations. We are proud to recommend Mercy For Animals and The Humane League as our top charities. … Read more
Update on the Review Process
ACE will release updated recommendations on May 14. We have been working on the process since January; this post will cover some general observations that we have made, along with things that we have learned. We are unable to mention specifics at this time, as we are currently requesting permission to publish various materials from organizations that made it to our medium review round. However, we can provide some more generalized information about what we have found thus far. … Read more
Upcoming Recommendation Changes
While ACE plans on updating our recommendations annually on December 1, this year we’ve additionally chosen to revise our recommendations on May 14. As we haven’t updated since our original top charity selections, we didn’t want to wait another full year before revising our top charities using our new criteria. … Read more
ACE Interviews: Matt Ball
We’re kicking off our ACE Interview series with an interview of Matt Ball, who co-founded and served as Executive Director of Vegan Outreach for over twenty years. Our interview with Matt covers several topics related to utilitarianism, leafleting, research, and popularity. … Read more