Leafleting is a common intervention in farmed animal advocacy that is carried out by many organizations. In 2015, Vegan Outreach alone reported distributing close to 3 million leaflets,1 most of which were handed out on college campuses.2 In order to evaluate the effectiveness of leafleting, … Read more
Animal charities employ a wide range of interventions in order to help animals. Despite the many unknowns and the comparative lack of research in this emerging field, ACE seeks to make informed judgments about the effectiveness of these interventions to the best of our ability. … Read more
In this blog post we respond to a persistent critic of ACE’s work. Mr. Harrison Nathan has repeatedly expressed concerns about our research and communications—in a recent online post he criticized our focus on effectiveness, our intervention evaluations, and our analysis of corporate outreach. We’ll focus on those three topics here.
Since we published our post on charities ACE staff would like to see, we’ve been considering a related question: are there additional or new interventions we’d like to see the animal advocacy movement attempt? To distinguish this post from the previous one, … Read more
Before we began our 2016 charity evaluations, we researched the ways that animal charities use social media and developed a plan to quantitatively estimate the social media impact of each charity. We developed a two-step process for estimating social media impact. … Read more