#GivingTuesday is just around the corner! If you are interested in making the biggest impact for animals, please consider setting up a Facebook fundraiser on behalf of ACE and/or our Funds for this social media-driven fundraising event. In addition to offering year-round, … Read more
Before we began our 2016 charity evaluations, we researched the ways that animal charities use social media and developed a plan to quantitatively estimate the social media impact of each charity. We developed a two-step process for estimating social media impact. … Read more
At ACE, we face the challenge of communicating our research findings to a wide range of audiences, from effective altruists who pour over every detail of our reports to animal advocates just beginning to consider ways to be more effective with their time and money. … Read more
This is the fifth post of our Foundational Questions series. Learn more about this project by reading the initial post Foundational Questions in Effective Animal Advocacy.
Several of the charities we reviewed in 2015 reported accomplishments based on their social media presence. … Read more
Erika Alonso has updated this post to reflect the tools and resources available in 2016. Read the updated post here.
We are always looking for the most effective ways to connect with our audience, and having the right online tools to coordinate our communications is essential. … Read more