In evaluating the effectiveness of farmed animal advocacy messaging, it’s important to take into account the potential impact on attitudes relevant to wild animals. As an example, consider the ways in which typical farmed animal advocacy messages might influence opinions about the provision of pain-relieving medication to elephants who are in the final stages of giving birth. … Read more
We recently carried out a survey to study the effect of veg advocacy on people’s support for policies that would address wild animal suffering (WAS). While veg advocacy is intended to change people’s diets and reduce the suffering of farmed animals, … Read more
What is the difference in impact between spreading different animal advocacy ideas, e.g. the cruelty of animal agriculture, dietary change, antispeciesism, and wild animal suffering?
This year, we evaluated Animal Ethics, an organization with a core aim of filling perceived gaps in the animal advocacy community. … Read more
Guest post by Oscar Horta
According to a view that is widespread today, animals in nature live joyful lives, at least as long as we leave them alone. This view determines what many people think we should do if we care about animals living in nature. … Read more