Archived Intervention Reports

Given that we evaluated the following interventions prior to 2017 and using a different methodology, we do not feel that these reports are up to our current standards. The existing versions remain below for reference, but we intend to update our research on these interventions over the coming years.

Corporate Outreach (Archived): Charities work with restaurant chains, supermarkets, and other businesses to strengthen a variety of possible animal welfare policies. These include cage-free-egg campaigns, campaigns to increase the availability of vegetarian and vegan food options, and campaigns against gestation crates and other particularly cruel practices.

Humane Education (Archived): Humane education is a form of animal advocacy in which speakers visit high school and college classes and give presentations on the effects of factory farming on animals, the environment, human health, and other areas of concern. Currently, ACE does not have enough strong evidence to recommend humane education as an intervention.

Online Ads (Archived): Charities show ads on Facebook or other websites that link to a webpage with pro-veg/anti-meat information—often a video or text page that emphasizes a Vegetarian Starter Guide—and encourage the users to pledge to go vegetarian and/or to enter their email address for more information. Currently, ACE does not recommend that charities create new online ads programs or expand existing programs, at least when that funding could be used for more promising interventions.

Undercover Investigations (Archived): We use the term “undercover investigation” to refer to any project where activists obtain documentation (e.g. photos and videos) of the treatment of animals without the explicit cooperation of the people/organizations/businesses that are using the animals. We focus primarily on investigations of farms and other animal agriculture facilities.