Learn how to use your time and money to help more animals.

Ever wonder why many of our Recommended Charities focus on farmed animal advocacy? In this short animated video, we explain cause prioritization—and how it helps us determine where to focus our efforts as advocates.

Each year, Animal Charity Evaluators (ACE) conducts rigorous evaluations to identify and recommend the most effective animal charities. Learn how we evaluate charities in this video!