Faunalytics
Helping advocates help animals effectively through research and knowledge sharing.
64
original studies and analyses published since 2016
5,000+
advocates receive weekly customized library alerts
6,000
research entries in the online library
575+
advocates supported through 1:1s since 2018
About Faunalytics
Faunalytics generates and shares research to help advocates, policymakers, and organizations make informed, evidence-based decisions for animals. They conduct original studies, curate an extensive research library, and provide one-on-one research support. By identifying knowledge gaps, evaluating interventions, and making academic research accessible through plain-language summaries, Faunalytics strengthens the effectiveness of the animal advocacy movement.
Faunalytics at a Glance (2025)
Founded
2000
Revenue (2024)
$1.3 million
Growth
Can effectively absorb $1.7 million per year in 2026 and 2027.
Outcomes
Works to increase knowledge for animal advocacy globally.
Scope
Reaches an estimated 274 animal advocates per $1,000.
Direction
Demonstrates strong reasoning and has responsible leadership.
What is the unique Problem?
To reduce the suffering of the greatest number of animals, advocates need reliable data on which interventions are most effective, under what conditions, and what messaging works for different audiences. However, there is a critical lack of such evidence, and much of the research that does exist is difficult to access because it is buried in academic journals, highly technical, or not clearly actionable. This gap leaves many advocates relying on assumptions and limits their ability to design strategies that maximize impact for animals.
How does Faunalytics solve it?
Faunalytics strengthens the movement by addressing critical gaps in data and evidence. Their researchers conduct original studies, curate a comprehensive research library, and provide 1:1 research support to advocates and academics. These programs help advocates identify and apply relevant findings, refine their strategies, and increase the overall effectiveness of animal advocacy efforts. Their research spans a wide range of topics, from dietary interventions to cross-movement collaboration. By making research accessible and actionable, Faunalytics equips people who want to help animals to base decisions on evidence rather than assumptions.
Recent Key Achievements
Published eight original studies in 2024, on topics such as movement collaboration, humanewashing, and lessons from smoking cessation.
Produced 276 research summaries and 56 blog posts, making academic findings accessible to advocates worldwide.
Reached 147 advocates through office hours, 1,500 advocates via presentations and webinars, and over 130 thousand with webinar recordings.
Conclusion
Faunalytics plays an important role in the animal advocacy movement as a trusted source of reliable, evidence-based information. Their programs are strategically designed to complement one another and encourage advocates to ground their work in research. While we recognize their valuable contributions to the field, we also see opportunities for Faunalytics to further synthesize evidence and train others to apply it. Our assessment suggests that marginal donations to our current Recommended Charities are likely to produce greater impact per dollar at this time.
