Better for Animals: Evidence-Based Insights for Effective Animal Advocacy is our ongoing effort to synthesize the evidence behind common animal advocacy interventions. Drawing on academic research, movement reports, and expert input, we assess the effectiveness of approaches across ACE’s Menu of Interventions — what the evidence suggests, where significant gaps remain, and how context shapes what works. We hope this resource serves as a useful starting point for researchers, advocates, and funders—best used alongside on-the-ground knowledge of how these approaches function in specific contexts. We welcome your feedback and continuously update Better for Animals as new evidence emerges.

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