Sociedade Vegetariana Brasileira
Promoting plant-based eating in Brazil through institutional programs, policy advocacy, and movement building.
530M+
plant-based meals served since 2009
744
trained activists and 2,300 remote volunteers across 56 cities
21
events hosted or co-hosted by SVB in 2024
3,800+
participants in SVB’s 2024 vegan pledges
About Sociedade Vegetariana Brasileira
Sociedade Vegetariana Brasileira (SVB) promotes vegan eating as ethical, healthy, sustainable, and accessible. Their mission is to replace animal proteins with plant-based proteins, expand access to vegan products and services, and provide information on the feasibility and benefits of vegan diets. See why ACE recommends SVB in the video below.
Sociedade Vegetariana Brasileira at a Glance (2025)
Founded
2003
Revenue (2024)
$700 thousand
Growth
Can effectively absorb $900 thousand per year in 2026 and 2027.
Outcomes
Promotes reduced animal product consumption and builds advocacy capacity in Brazil.
Scope
Estimated to replace about 116 animal-based meals per dollar.
Direction
Employs evidence-based reasoning with mutually reinforcing programs.
What is the unique Problem?
Like many other regions, Brazil faces significant challenges from high per capita consumption of animal products, while plant-based options remain limited in institutions, and public policies rarely promote dietary change. These gaps exacerbate existing priority issues for Brazil, such as climate change, food security, and public health. Without public visibility and grassroots support, shifting consumption away from animal products will experience slow progress.
How does Sociedade Vegetariana Brasileira solve it?
SVB addresses Brazil’s food system challenges through their Meat Reduction program, increasing vegetarian options across public and private institutions. They leverage this field experience to influence national policies and nutritional guidelines through targeted government outreach and policy advocacy. Their movement-building work cultivates grassroots support and public visibility, creating the foundation needed for lasting systemic change. Through international engagement, SVB builds strategic alliances with key stakeholders, positioning them to drive institutional, policy, and cultural shifts toward more sustainable food systems.
Recent Key Achievements
Replaced over 16 million animal-based meals with plant-based options in 2024, through partnerships including 111 municipal schools and 65 community kitchens.
Achieved a seat at the National Council for Food Security (CONSEA).
Trained 450 public health professionals from Brazil’s Unified Health System in 2025.
Why we recommend Sociedade Vegetariana Brasileira
SVB has a strong record of implementing institutional meat-reduction programs, replacing millions of meals with plant-based options across schools, hospitals, and community kitchens in Brazil. Their policy work shows significant promise, particularly in shaping national nutritional guidelines and expanding plant-based offerings in the public sector. Considering their experience, reach, and potential for systemic impact, we consider SVB a highly cost-effective giving opportunity.
What Others Say
“SVB has made significant contributions to public debate and to the development of policies that bring together health, the environment, and animal welfare, with a solid technical approach based on scientific evidence.
A respected entity committed to the public interest, SVB has contributed in concrete ways to advancing a more sustainable, ethical, and just food system.”
Vanessa Negrini
National Department of Animal Rights and Protection, Ministry of Environment and Climate Change of Brazil
“SVB shows a remarkable ability to adapt their impact within the Brazilian context, balancing a clear long-term vision with sensitivity to the country’s cultural, social, and political realities. This organization knows how to position itself thoughtfully and respectfully, building bridges across sectors—from government and businesses to everyday citizens. More than simply enduring challenges, SVB has grown through them and continued to expand their reach on a lean budget and rather nimble team. Their impact has expanded steadily without losing focus or identity—a rare unicorn in this movement.”
Meghan O’Brien Lowery
Greenbaum Foundation
How Sociedade Vegetariana Brasileira will use any future donations
With future donations, SVB will expand government engagement and policy influence, grow their campaigns and training capacity, and expand their nutrition outreach through university courses and lectures. Funding will also support participation in international climate events and strategic fiscal policy engagement through specialized consulting expertise.
Sociedade Vegetariana Brasileira's Future Outlook
In the years ahead, SVB will expand their advocacy and health teams to influence public policy, train professionals, and promote plant-based diets in schools and institutions. They are committed to accelerating a just food transition in one of the world’s largest meat-producing countries through strategic engagement, public outreach, and institutional transformation.
This review is based on our assessment of Sociedade Vegetariana Brasileira’s performance on ACE’s charity evaluation criteria. For a detailed account of our evaluation methods, including how charities are selected for evaluation, please visit our How We Evaluate Charities web page.
Overall Recommendation
Sociedade Vegetariana Brasileira (SVB) focuses on decreasing animal product consumption in Brazil. Their work combines institutional meat reduction strategies; movement-building efforts; policy work; and they have secured a seat at CONSEA—which is Brazil’s advisory council that develops and proposes public policies regarding food and nutrition—and at the United Nations (U.N.) Climate Change conferences. SVB has a strong track record of success: They’ve influenced public and private institutions across Brazil to replace millions of meals annually with plant-based options. In addition, their policy work can scale their meat reduction program by expanding plant-based offerings in the public sector and changing policies at the national level.
Our assessment of SVB’s Institutional Meat Reduction program indicates that they have executed their activities cost effectively to date. Our estimates suggest that this program replaces around 116 animal-based meals per dollar. While these estimates are highly uncertain, they strengthen our confidence in the cost effectiveness of SVB’s Institutional Meat Reduction program.
SVB’s plans for how they’d spend additional funding across 2026 and 2027 give us confidence that they would use additional funding in effective ways that reduce suffering for a large number of animals. We had no decision-relevant concerns about their organizational health. Overall, we expect Sociedade Vegetariana Brasileira to be an excellent giving opportunity for those looking to create the most positive change for animals.
Overview of Sociedade Vegetariana Brasileira’s Programs
During our charity selection process, we looked at the groups of animals SVB’s programs target and the countries where their work takes place. For more details about our charity selection process, visit our Evaluation Process web page.
Animal groups
SVB’s programs focus primarily on helping farmed animals, which we assess as a high-priority cause area. They also help animals in laboratories.
Countries
SVB conducts their work in Brazil, which is the most populated country in Latin America and has a large animal agriculture sector:
- It’s the world’s second largest producer of beef (with 239 million cows in 2023),1 after the U.S.2
- It’s one of the world’s largest producers of chicken (1.6 billion chickens in 2023)3
- It’s the world’s third largest producer of pigs (43 million pigs in 2023)4
- It’s the world’s largest exporter of beef5 and chicken meat6
Brazil is a federal presidential republic and a constitutional democracy. It is composed of 26 states and the Federal District. Brazil has a multi-party system, and its political arena is characterized by vibrant public debate.7 A recent positive shift is the Brazilian government’s increase in support for sustainable food systems, e.g.: the domestic policy “Food on the Plate” plan—that seeks to provide access to healthy foods by promoting family farming, agroecological practices, and the consumption of natural and minimally processed products;8 the strategic decision to offer plant-based options at COP30, the U.N.’s 30th Climate Change Conference of the Parties;9 and the development of a new regulatory framework to establish clear standards and labeling for plant-based products specifically, by the government’s National Health Regulatory Agency (ANVISA, in Portuguese) and the Ministry of Agriculture, Livestock, and Food Supply (MAPA).10
Brazil’s population seems to be open to plant-based diets: A 2024 survey commissioned by SVB suggests that 74% of Brazil’s population agree to some degree that they would stop eating meat for health reasons, and that seven percent of the Brazilian population fully or partially agree with the statement that they are vegan.11
Interventions
SVB uses different types of interventions to create change for animals, including corporate and institutional veg*n outreach, government outreach, and movement-building tactics such as trainings, documentaries/films, media outreach, social media campaigns, veg*n events, and vegan pledges. See SVB’s theory of change analysis for evidence of the effectiveness of their main interventions.
Impact
What positive changes is SVB creating for animals?
To assess SVB’s overall impact on animals, we looked at two key factors: (i) the strength of their reasoning and evidence for how their programs create change for animals (i.e., their theory of change) and (ii) the cost effectiveness of select programs. Charities that use logic and evidence to develop their programs are highly likely to achieve outcomes that lead to the greatest impact for animals. Charities with cost-effective programs demonstrate that they use their available resources in ways that likely make the biggest possible difference for animals per dollar. We also conducted spot checks on a sample of the charity’s most decision-relevant claims, such as their reported achievements, to confirm their accuracy. For more detailed information on our 2025 evaluation methods, please visit our Evaluation Criteria web page.
Our assessment of Sociedade Vegetariana Brasileira’s impact
Based on our theory of change assessment, which includes an evaluation of logical reasoning and evidence and considers assumptions and risks, we are strongly convinced that SVB’s programs are creating positive change for farmed animals.
Our uncertainty in this assessment is moderate-to-high due to limited research on the long-term outcomes of institutional meat reduction programs, the context-dependent variability of policy impact, the potential for political shifts after the 2026 elections in Brazil, and the lack of evidence on the effectiveness of veg*n events.
The most important considerations informing this verdict were:
- (+) SVB’s Institutional Meat Reduction program is thoroughly developed and has a strong track record of success. Thanks to SVB’s work, millions of meals are being replaced with plant-based options annually in schools, hospitals, and other public and private institutions across Brazil. SVB makes sure to design and promote tasty, nutritional, culturally-relevant meals, and they support institutions that have launched the program in previous years, for example by suggesting new recipes if the meals are not performing well, while helping ensure the change is economically viable for the institutions.
- (+) There is a strong case for doing political outreach in Brazil, because policy changes there can impact many public institutions at the regional and national levels, and because Brazil’s current government has demonstrated an openness to policies supporting plant-based options, despite opposition from the livestock industry and powerful food corporations. Also, SVB seems particularly well positioned to develop this work because they already have relationships with key stakeholders through their meat reduction program and have achieved a seat at the National Council for Food Security (CONSEA), which we expect to increase their likelihood of influencing policy change.
- (+) SVB’s Institutional Meat Reduction program and Government and Policy Work program complement and reinforce each other well: The Institutional Meat Reduction program helps determine the policy changes to pursue, and the policy work can help scale their Institutional Meat Reduction program (e.g., by increasing plant-based offerings in public institutions—existing legislation currently restricts such offerings to only one day per week).
- (-) Because Brazil’s next presidential elections are in 2026, there is an opportunity for either an improvement in government priorities or increased opposition to food system reforms. While gaining a seat at CONSEA was a key achievement for SVB, it is possible that the council will be dismantled under the new government, as happened in 2019. (+) However, we expect that SVB will adapt their work to the new administration; their policy work with CONSEA is part of a broader political outreach strategy. In addition, SVB maintains strong political neutrality and engages with stakeholders from all parties, ensuring continuity of their work regardless of the government in power.
- (+) Although there is a case for veg*n events being important for movement building, especially in Brazil, and SVB’s Vegfests are well attended and were praised by the experts we contacted (-) there’s still a lack of evidence of the short-term and long-term impacts of veg*n events on meat consumption and movement building. SVB could more thoroughly estimate the effects of their events (e.g., by conducting pre-post surveys, and developing case studies of their events).
Our cost-effectiveness assessment focuses on SVB’s Institutional Meat Reduction program, which represents 30% of the charity’s work, as measured by expenditures. While our analysis includes areas of speculation, our cost-effectiveness estimate for the program we selected for analysis was 10 Suffering-Adjusted Days (SADs)12 averted per dollar.
We also quickly modelled some of SVB’s other programs to estimate the scale of their impact under simplified rough assumptions compared to the detailed modelling of our CEAs.
Our cost-effectiveness estimate for SVB’s Institutional Meat Reduction program has limited explanatory power and should be interpreted with caution, especially because it relies on ACE’s own rough estimates of animals spared and SADs averted per meal replaced. As a result, we gave only limited weight to this cost-effectiveness analysis in our overall assessment of SVB.
SVB’s key paths to impact

Figure 1: Simplified diagrammatic representation of how SVB creates change for animals. Note: The key paths discussed below correspond to the numbered paths in the diagram above.
Key path 1—Institutional Meat Reduction
SVB’s Institutional Meat Reduction program integrates plant-based meals in public and private institutions (e.g., schools, hospitals, community kitchens) across Brazil. They provide trainings, workshops, and advice on menus to support institutions’ adoption of Meatless Mondays and veg*n options. This outreach allows them to directly influence staff and beneficiaries while indirectly influencing families and communities to eat more plant based.
Overall assessment
This program has reached over 500,000 people, including students, hospital employees, and community kitchen beneficiaries across nine different cities in Brazil. Over 530 million plant-based meals have been served since this program started in 2009.
Based on our evaluation of the logical reasoning, evidence, and assumptions, we are strongly convinced that SVB’s Meat Reduction in Public and Private Institutions program can reliably increase the number of institutions including plant-based meals in their regular menus, leading to a reduced consumption of animal products. Although evidence of the effectiveness of Meatless Mondays is mixed,13 findings are difficult to apply to SVB’s Institutional Meat Reduction program, especially because studies are based in other countries (Global North), assess different types of interventions, or are conducted in different types of settings. The evidence in Brazil suggests that there is some acceptance of plant-based foods,14 and SVB has a strong track record of successfully developing this program across multiple institutions.
SVB reports that they design the meals to be nutritious by following the guidelines of the National School Feeding Program (PNAE, in Portuguese) and the Brazilian Dietary Guidelines, and by getting the recipes validated by nutritionists from the partnering institutions before implementation. They also design the meals to be tasty and culturally relevant by using similar tastes and ingredients to existing menus, and they make updates if the meals are not performing well—this might reduce negative reactions to mandatory days of eating plant-based foods. Additionally, because many institutions (schools and social assistance centers) where SVB has implemented the program serve people from vulnerable communities—often receiving their only substantial meal of the day there—it is unlikely that reducing meat in institutional meals would lead to increased meat consumption outside these settings.
SVB also reports that they ensure that meals are economically viable. For example, the implementation of plant-based meals in public schools and hospitals does not generate additional costs. Additionally, they do not remove dairy milk from recipes for public institutions, as plant-based alternatives are too costly for most municipalities. They also request the current supply list so recipes use ingredients already available on site, avoiding additional costs.
Our uncertainty in this verdict is moderate as research on the effects of Meatless Mondays in contexts similar to SVB’s, as well as its long-term effects, is scarce.
Key path 2—Political outreach
SVB advances plant-based policies by building strategic relationships with government bodies and multilateral institutions (three or more nations working on issues of common interest, such as the United Nations). Through collaborations with ministries, municipalities, and alliances, SVB contributes to policy development; links plant-based advocacy to climate-related commitments; and supports initiatives on nutrition, food security, and public health.
Overall assessment
SVB has developed close advisory relationships with São Paulo’s Department of Education on meat reduction in public schools (CODAE Project), and has engaged the Department of Animal Protection and Defense in the Ministry of Environment and the Ministry of Social Development in ongoing and future projects. Also, SVB successfully influenced public policy in São Paulo by leading efforts that secured the Governor’s veto of a bill banning the use of the term “plant-based meat” on plant-based products.
Based on our evaluation of the logical reasoning, evidence, and assumptions, we are strongly convinced that SVB’s Policy Work and Government Outreach program can reliably lead to strengthened relationships with key government authorities, increased interest from national and international organizations in partnering with SVB, and increased inclusion of plant-based diet considerations in policy discussions and agendas. There is evidence of instances, especially in the E.U. and North America, where farmed animal legislation has helped millions of animals.15 In Brazil, recent government policies and international commitments demonstrate a positive shift toward supporting sustainable, plant-based food system reforms.16 However, significant opposition or competing interests remain from entrenched livestock industries and powerful food corporations, which could slow or complicate reforms.17
SVB reports that there is growing political will to implement plant-based policies in Brazil, particularly when they are framed in connection with climate action, public health, and food security. There is also interest from local governments, especially as cities are under increasing pressure to meet environmental targets (e.g., under Brazil’s national strategy to fulfill its Paris Agreement commitments, each municipality and state plays a direct role in reducing environmental impact). Cities like Santos and the Federal District (Brasília) have passed legislation to introduce or expand plant-based meals in public institutions such as schools and hospitals.
To ensure that proposed policies and regulations supporting plant-based options in public food systems are viewed by government bodies as practical, implementable, and politically desirable, SVB aligns them with existing national priorities and guidelines. They also develop plant-based policy implementations—particularly in schools and hospitals—that are cost neutral, and they provide support to nutrition teams, school cooks, and health professionals within municipal and state systems.
Our uncertainty in this verdict is moderate-to-high because the policies can vary widely in scope. We have uncertainties about how Brazil’s next presidential elections in 2026 could shape—or even reverse—this work, especially if it ends up being from an opposition party because they can be less open to supporting plant-based diets. Note that SVB has adopted a non-partisan political stance, which allows them to work with all parties.
Key path 3—Outreach to CONSEA
SVB influences national food policy by presenting studies and proposals regarding the benefits of plant-based foods to the National Council for Food Security (CONSEA), participating in its discussions and working groups, and producing evidence-based materials. These efforts ensure that plant-based perspectives are appropriately incorporated into food security and climate policies and guidelines at the national level.
Overall assessment
One key achievement of SVB’s Policy Work and Government Outreach program was securing a seat at the CONSEA. This position is an opportunity for SVB to influence national resolutions—especially those that currently limit plant-based offerings in public institutions to just one day per week. Changing these regulations would significantly scale their Institutional Meat Reduction program, and their presence at CONSEA is a strategic step toward that goal.
Based on our evaluation of the logical reasoning, evidence, and assumptions, we are strongly convinced that presenting plant-forward studies and policy proposals to CONSEA within SVB’s Policy Work and Government Outreach program can lead to increased awareness and openness among CONSEA members and technical advisors of the benefits of plant-based diets, and formal consideration and endorsement of SVB’s proposals by CONSEA. There is evidence suggesting that plant-based diets can enhance food security by improving nutritional health, reducing environmental impacts, and efficiently using natural resources.18 CONSEA seems to be a central, influential advisory council with a clear mandate to shape food security and nutrition policies in Brazil, including promoting sustainable, healthy dietary changes.19 Its reinstatement and active functioning since 2023 reaffirms its role as a key institution for political and government outreach during the current administration.20 However, if an opposing political party wins the 2026 presidential election, CONSEA risks being dismantled again (as happened in 2019).
SVB reports that CONSEA members and technical advisors are generally receptive to new scientific evidence and policy proposals, especially when they are clearly aligned with Brazil’s existing national priorities such as public health, environmental sustainability, and food and nutrition security. While no proposals from SVB have yet been formally presented to CONSEA (as the working group meetings are still upcoming), the council provides a strategic space for future engagement with evidence-backed initiatives.
Our uncertainty in this verdict is moderate-to-high due to the possibility that CONSEA won’t be open to SVB’s proposals or doesn’t end up implementing the policies, and we are uncertain about the future of CONSEA after the 2026 presidential elections.
Key Path 4—Veg*n events
SVB promotes plant-based diets and products by organizing and participating in various public and professional events, from cultural gatherings to professional congresses. Through hosting Vegfests and gatherings, speaking at functions, and distributing educational materials, SVB educates and engages varied audiences while building visibility and credibility for plant-based solutions.
Overall assessment
SVB’s Vegfests are their flagship annual event. Their 2024 Vegfest established itself as the largest vegan event in Latin America with over 7,000 attendees. In 2024, they hosted or co-hosted 21 vegan and activist events, had a presence or booth in 10 events, and delivered 88 speaking engagements or lectures and 77 culinary demonstrations.
Based on our evaluation of the logical reasoning, evidence, and assumptions, we are moderately convinced that organizing and participating in events within SVB’s Movement Building program can reliably lead to increased exposure, openness, and credibility toward plant-based diets, and increased interest and collaboration in implementing plant-based initiatives and forming partnerships. The evidence on the effectiveness of veg*n events is very scarce. Feedback forms from 2023 veg*n festivals (vegfests) in the U.K. suggest that most attendees are already vegan; however, about 75% of non-vegan attendees expressed intentions to change their diets to consume more plant-based meals.21 Another study of a vegfest in the U.S. found no evidence of an overall shift in eating behavior in attendees after the festival, though the festival was still considered motivational and valuable for the community.22 Regarding SVB’s Vegfests in Brazil, experts say they are impressive events with high reach and high capacity building potential.
SVB believes that veg*n events are impactful for community building, generating media attention, and promoting local plant-based businesses. Their events in São Paulo and Curitiba attract strong participation, and Vegfest Brasil (in São Paulo) has become the largest vegan festival in Latin America. SVB finds that their Vegfest is not only an engaging, enjoyable festival, attracting attendees from across Brazil and the Global South—it also serves as a platform for connection, inspiration, and shaping the plant-based and animal advocacy movement in those regions.
Our uncertainty in this verdict is moderate-to-high due to the very limited evidence on the effectiveness of veg*n events in general, and on the impact of SVB’s Vegfests in particular.
Additional considerations
Key overarching assumptions and risks
- In order for SVB’s programs to succeed, they must maintain high credibility and reputation among the stakeholders they engage with. For example, SVB needs to gain the trust of policymakers to be invited to be part of bodies like the National Commission for the Sustainable Development Goals (CNODS, in Portuguese).
- According to SVB, the nonprofit sector is often met with skepticism or resistance in Brazil—a dynamic that prompts SVB to work strategically across multiple sectors to maintain visibility and relevance, and to stay connected. This approach is crucial for establishing credibility with policymakers.
- Based on SVB’s track record and experts we consulted, both the public and governmental organizations seem to trust the expertise of SVB and the quality of their programs.
Risk assessment strategy
- SVB has identified multiple risks to their work, including reputational challenges, backlash from the industry, inadequate cultural sensitivity in their messaging, and misunderstanding socioeconomic barriers to adopting plant-based diets. They are also aware of operational risks (e.g., expanding programs too quickly) and political challenges in Brazil (e.g., potential change in government priorities or increased opposition to food system reforms).
- Their processes to identify, monitor, and respond to operational risks appears systematic: They conduct surveys and bimonthly meetings with staff. For reputational risks, they maintain a media watchdog system. In addition, they engage closely with communities to recognize potential social and cultural issues early, and they foster strong partnerships with public institutions and government authorities, and maintain political neutrality to reduce party-specific risks.
- Risk monitoring and response are shared responsibilities across key departments, e.g., their Campaign and Government Relations team monitors political and policy-related risks, while the Communications team handles reputational and media risks. Their incident plans include conducting a rapid assessment of the situation by the relevant department lead; escalating the issue to the executive leadership team; and forming a team to analyze the scenario, propose action steps, and coordinate implementation. SVB also documents all major decisions and reviews the response afterward to improve future crisis management.
- Overall, we have no concerns with SVB’s approach to risk assessment: They identify the main risks, have a process to respond to those risks, and are clear about responsibilities.
- We note that SVB could benefit from having more formal plans for risk management.
Use of empirical evidence in decision making
- SVB uses empirical evidence to inform their campaigns and to guide their strategic decisions. They rely on data from research, surveys, and evaluations to ensure that their messaging and programs are aligned with public concerns and have the highest potential for impact. For example, based on Datafolha survey results—which suggest that health is the main motivator for Brazilians when it comes to reducing animal product consumption23—they began to use more health-focused messaging: They increased their presence at health events, expanded training for physicians and healthcare professionals, and strengthened their partnerships with hospitals.
- We would like to see more examples where SVB uses empirical evidence in their decision making.
Use of Monitoring, Evaluation, and Learning (MEL) data to inform decisions
- SVB collects and analyzes data to evaluate program performance, inform improvements, and ensure alignment with their mission to reduce animal product consumption in Brazil. For example, to assess the resonance of their messaging and refine strategies for their awareness campaigns, SVB monitors key metrics (e.g., social media reach, website traffic, QR code scans, landing page signups, downloads of educational materials, participant surveys, and feedback from events and campaigns).
- To support their public policy advocacy and shape technical proposals, SVB measures the level of engagement with federal, state, and municipal governments, and the implementation of plant-based incentive programs.
- For their meat reduction program, they track the number of partnering schools and community kitchens, the number of plant-based meals served in place of animal-based ones, and the number of students and meals impacted. As stakeholders are also interested in the environmental benefits, they track environmental outcomes using a Brazilian-adapted calculator. To refine recipes and increase acceptance, SVB conducts federally-required acceptability tests with students for new menu items.
- For their programs targeting hospitals, hotels, and private companies, SVB tracks the sale of vegan items (when this information is available), stakeholder engagement, and openness to menu expansion. They also assess their trainings and request feedback from partnering companies regarding implementation and product launches. When training healthcare professionals, SVB conducts immediate post-event surveys and they will also start to include follow-up assessments six months later to measure impacts in the longer term.
- While SVB measures key indicators of impact of their Institutional Meat Reduction program, we believe they could gain useful insights by estimating the number of animals spared by this program.
- We also note that to guide their decision making for their skill-building interventions (e.g., trainings), SVB could consider conducting pre-post event surveys.
Strategic selection of programs to complement and support each other
SVB’s programs appear strategically designed to complement and reinforce one another:
- Their policy work is informed by field experiences from their meat reduction program in public institutions—for example, knowledge from that program led them to advocate for systemic reforms such as B12 fortification and improved procurement guidelines.
- In turn, their policy work can influence the scale of their meat reduction efforts. For example, by securing a seat at the CONSEA, SVB can now influence national resolutions—some of which restrict plant-based offerings in public institutions to one day per week. Changing these regulations would significantly increase the size and reach of their Institutional Meat Reduction program, and their presence at CONSEA is a strategic step toward that goal.
- Movement Building efforts—Vegfests, local chapters, and digital volunteer campaigns—maintain public visibility and generate grassroots support for their institutional and policy work.
Contribution of programs to the wider animal advocacy movement
- SVB helps develop the movement in Brazil, especially through their movement-building activities.
- They also advance animal advocacy in Brazil by engaging stakeholders through health and environmental arguments, building trust in sectors resistant to animal-focused messaging, and gradually introducing ethical considerations. They integrate animal advocacy issues into national and international decision-making spaces, such as CONSEA and COP30, by linking food, health, climate, and animal welfare. This approach reframes animal advocacy as a mainstream public policy concern and creates opportunities for structural change.
- Because SVB conducts their work in Brazil, their impact is mostly limited to this country. However, Brazil is a high-priority country, as it is the most populous country in Latin America and has a large animal agriculture sector; developing the movement there can have indirect effects in other countries.
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- We focused our analysis on one program, the Institutional Meat Reduction program. This is one of SVB’s most expensive programs, and there is enough data to make the impacts somewhat quantifiable. However, this estimate covers only one of four programs run by SVB (30% of total programmatic expenses), and may not be representative of all SVB’s programs.
- Institutional Meat Reduction program
- We estimate that this program replaces 116 animal-based meals per dollar, or spares 12 animals per dollar, equating to 10 Suffering-Adjusted Days (SADs) averted per dollar (range: 6–14).
- This estimate includes all institutions where the program was implemented in 2024: 111 municipal schools of Mogi das Cruzes, five municipal schools in Novo Triunfo, and 65 community kitchens in São Paulo city. It also includes the costs of the work for those achievements (in 2024 or earlier), as well as the estimated future costs to maintain these commitments.
- This estimate only includes meals replaced through Meatless Mondays; it does not include meals replaced through increased veg*n options at institutions, since that data is not available.
- It excludes the impacts (and costs) of institutions that implemented Meatless Mondays prior to 2024, including those that SVB still supports (e.g., by providing technical support, recipe adaptation, and educational resources, which have sometimes led to an expansion of the program).
- Most importantly, we think our estimate is not fully representative of SVB’s cost effectiveness and is likely to be an underestimate, because (for all evaluated charities) we only included achievements in 2024 in the cost-effectiveness analyses. For example, the institutions that launched the program in 2023 replace 11–12x more meals annually compared to institutions that launched the program in 2024, and there is reason to believe that even more meals may be replaced in 2026, if we account for expansions at existing institutions.
- This analysis only includes the direct, short-term impacts of animal-based meals replaced, and excludes more indirect impacts such as normalizing plant-based diets and bringing healthier and more sustainable meals to new audiences. It also excludes any effects of positioning plant-based meals as viable public policy solutions for food insecurity and environmental goals, increasing political and institutional support.
- Our estimates of animals spared and SADs averted per dollar rely on ACE’s figures for animals spared per meal replaced and SADs averted per meal replaced, both of which have limitations:
- They are based on Brazil’s consumption data, which includes many of the main animal products consumed but leaves out dairy, fish oil, shrimp paste, and other animal subproducts.
- Because we used ACE’s own version of SADs per animal, our estimates might not be comparable with other estimates that use Ambitious Impact’s SADs.
- Because SADs are only available for a few animal species/types, we calculated averages for animal groups (e.g., farmed mammals, fishes, and shrimps) based on their global production stats, which might not accurately reflect the SADs of farmed animals consumed in Brazil.
- The production data we used to create averages of SADs for animal groups were from 2017–2018, which might not accurately represent current data.
Rapid back-of-the-envelope calculations
In addition to our cost-effectiveness analyses, we also made rough estimates of the impacts of some of SVB’s other programs, under simplified rough assumptions compared to the more detailed modelling of our CEAs. You can find our estimates below:
- Political outreach: 2 key stakeholders engaged per $1,000
- International engagement: 3 stakeholders engaged per $1,000
- Veg*n events: 7 attendees/dollar
- Social media: 211 people reached/dollar
- Vegan pledges: 8 meals replaced/dollar for Vegan April and about 16 meals replaced per dollar for Veganuary
- Public awareness campaigns: 2 people reached per dollar
- Local chapters: 200 people mobilized per $1,000
- Training for professionals: 23 trained professionals per $1,000
These were quick assessments based on uncertain assumptions, so we put very little credence in the specific figures, but they gave us a degree of additional confidence in the likely impact of these programs.
Room for More Funding
How much additional money can SVB effectively use in the next two years?
With this criterion, we investigated whether SVB can absorb the funding that a renewed recommendation from ACE may bring, and the extent to which we believe that their future uses of funding will be effective. All descriptive data and estimations for this criterion can be found in the Financials and Future Plans spreadsheet. For more detailed information on our 2025 evaluation methods, please visit our Evaluation Criteria web page.
Our assessment of Sociedade Vegetariana Brasileira’s room for more funding
Based on our assessment of their future plans, we believe that SVB could spend up to $0.9 million in a highly cost-effective way annually in 2026 and 2027, and our assessment of their strategic prioritization makes us confident that they will. This is $206 thousand higher than their projected 2025 revenue. With this additional funding, they would prioritize increasing government engagement, growing their campaigns and training team, and strengthening their nutrition department with additional staff.
Future plans
If SVB were to receive additional revenue to expand their organization, they would prioritize increasing government engagement and advocacy, followed by growing their campaigns and training team, and strengthening their nutrition department with additional staff. We rated approximately 83% of their projected spending plans as effective. Their most promising plans:
- Expanding their government engagement and advocacy would strengthen their policy work, which can help scale their meat reduction efforts and create sustained impact at both subnational and national levels.
- Expanding the capacity of SVB’s campaigns and training team would support their meat reduction work, which is highly impactful and cost effective.
- Reducing taxes on plant-based alternatives in Brazil could generate impact at the national or subnational level.
Our reasoning for the plans we rated as moderately effective or below was the following:
- Staff training in management and planning can build important skills for advocates in the longer term, but it is not clear whether it addresses a key bottleneck and increases the impact of the organization.
- Strengthening organizational capacity through hiring a staff psychologist may help SVB to support the mental health of staff and volunteers, but it is unclear whether a staff psychologist is what is most needed.
Funding capacity
Based on our assessment of SVB’s future plans, we are confident that they could effectively spend up to a total annual revenue of $828 thousand, which we refer to as their funding capacity.
The chart below shows SVB’s revenues from 2022–2025 and their funding capacity for 2026 and 2027.
SVB Revenue (2022–2025) and Funding Capacity (2026/2027)
Strategic prioritization
Based on how SVB decides which programs to start, stop, scale up, or scale down, we have some minor concerns about their strategic decision making, but overall we believe that they will continue to make cost-effective decisions.
SVB appears highly strategic in their program management, basing decisions to expand or reduce programs on a combination of factors: impact metrics, strategic alignment with their mission, scalability, cost effectiveness, available resources, and capacity for institutional change. Programs are scaled up when they show reductions in animal product consumption or show institutional changes. High-impact programs are prioritized during periods with constraints on resources, while lower-value initiatives are scaled back. Programs like the Vegan Label are expanded in response to external demand. New initiatives are launched selectively when they address critical gaps and offer high potential for systemic impact.
While SVB’s overall strategy is sound, a key area of uncertainty is the lack of clear quantitative cost-effectiveness analyses for their programs. This makes it difficult to fully evaluate the return on investment for each initiative. For instance, the Movement Building program is their highest-expenditure initiative, but its impact is challenging to quantify because of the indirect nature of its outcomes and the variety of activities it encompasses, such as skill building and individual outreach. Even still, we think it would be beneficial for SVB to attempt assessments even for programs with more indirect outcomes. In contrast, the Institutional Meat Reduction program is a clear priority; we estimate it to be highly cost effective and a central component of the organization’s theory of change.
Organizational Health
Are there any management issues substantial enough to affect SVB’s effectiveness and stability?
With this criterion, we assessed whether any aspects of SVB’s leadership or workplace culture pose a risk to their effectiveness or stability, thereby reducing their potential to help animals and possibly negatively affecting the reputation of the broader animal advocacy movement.24 For more detailed information on our 2025 evaluation methods, please visit our Evaluation Criteria web page.
Our assessment of Sociedade Vegetariana Brasileira’s organizational health
We did not detect any decision-relevant concerns in SVB’s leadership and organizational health. We positively noted that they hold quarterly board meetings (which is aligned with best practices), conduct internal staff engagement surveys to assess their workplace climate, and publicly share key resources, like their privacy policy and audited financial statements. Areas of improvement include developing a formal conflict of interest policy for board members, considering implementing term limits for board members, and formalizing their policies and processes regarding the evaluation of leadership. In the staff engagement survey, staff affirmed that they feel valued, have a sense of purpose and impact, and that SVB’s leadership team is supportive, strategic, and open to dialogue.
People, policies, and processes
We acknowledge that as a nonprofit organization based in Brazil, SVB faces unique structural and financial challenges that directly impact their ability to implement certain organizational policies commonly seen in better-resourced contexts. The policies that SVB reported having in place are listed in the table below—policies in bold are those that Scarlet Spark25 recommend as highest priority.
| Has policy |
Partial / informal policy |
No policy |
| COMPENSATION | |
| Paid time off | |
| Paid sick days | |
| Paid medical leave | |
| Paid family and caregiver leave | |
| Compensation strategy (i.e., a policy detailing how an organization determines staff’s pay and benefits in a standardized manner) | |
| WORKPLACE SAFETY | |
| A simple and transparent written procedure for filing complaints | |
| An anti-retaliation policy protecting whistleblowers and those who report grievances | |
| A clearly written workplace code of ethics or conduct | |
| A written statement that the organization does not tolerate discrimination on the basis of race, gender, sexual orientation, disability status, or other irrelevant characteristics | |
| Mandatory reporting of harassment and discrimination through all levels, up to and including the board of directors | |
| Explicit protocols for addressing concerns or allegations of harassment or discrimination | |
| Documentation of all reported instances of harassment or discrimination, along with the outcomes of each case | |
| Conflict of interest policy | |
| Training on topics of harassment and discrimination in the workplace | |
| CLARITY, TRANSPARENCY, AND BIAS MITIGATION | |
| Clearly defined responsibilities for all positions, preferably with written job descriptions | |
| Clear organizational goals and/or priorities communicated to all employees | |
| New hire onboarding or orientation process | |
| Structured hiring, assessing all candidates using the same process | |
| Standardized process for employment termination decisions | |
| Process to evaluate leadership performance | |
| Performance evaluation process based on predefined objectives and expectations | |
| Two or more decision-makers for all hiring, promotion, and termination decisions | |
| Process to attract a diverse candidate pool | |
| ORGANIZATIONAL STABILITY AND PROGRESS | |
| Documentation of all key knowledge and information necessary to fulfill the needs of the organization | |
| Board meeting minutes | |
| Records retention and destruction policy | |
| Systems in place for continuously learning from the past (e.g., feedback norms, retrospectives) | |
| Recurring (e.g., weekly or every two weeks) 1-on-1s focused on alignment and development | |
| ASSESSMENTS | |
| Annual (or more frequent) performance evaluations for all roles | |
| Annual (or more frequent) process to measure employee engagement or satisfaction | |
| A process in place to support performance improvement in instances of underperformance | |
Transparency
All of the information we required for our evaluation—list of board members; list of key staff members; information about the organization’s key accomplishments; the organization’s mission, vision, and/or theory of change; a privacy policy disclosing how the organization collects, uses, and shares third-party information; an IRS Form 990 or equivalent tax form (if applicable); and financial statements—is made available on SVB’s website. However, SVB does not make board meeting minutes available to the public.
SVB is transparent with their own staff and shares all policies with them.
Leadership and board governance
- President: Monica Buava, involved in the organization for 21 years
- Number of board members: seven, including Monica Buava, who is a voting board member. SVB does have a formal conflict of interest policy that aims to avoid any potential conflict of interest between the President and the board; however, only two of the seven board members are independent, and one board member is married to the President.
We found that the charity’s board did not fully align with our understanding of best practice; however, we understand from SVB that the regional context makes it challenging to recruit and retain dedicated board members.
About 86% of staff respondents to our engagement survey indicated that they have confidence in SVB’s leadership.
Financial health
Reserves
With 43% of annual expenditures held in reserves (as reported by SVB for 2024; which is close to their target of holding six months of reserves), we believe that they hold a sufficient amount of reserves.
Recurring revenue
About 65% of SVB’s revenue is recurring (e.g. from recurring donors or ongoing long term grant commitments). Based on an external consultation with Scarlet Spark, we find this to be a high proportion of recurring revenue (the ideal being 25% or higher); however, the 25% target is dependent on the context for each charity, so while we have noted this information here, it did not influence our recommendation decision.
Liabilities-to-assets ratio
SVB’s liabilities-to-assets ratio does not exceed 50%.
Staff engagement and satisfaction
SVB has 27 staff members (full time, part time, and contractors). Twenty-one staff members responded to our staff engagement survey, yielding a response rate of 81%. We did not have their President take the survey.
SVB has 30 volunteers working at least five hours per week. However, our survey was not sent to them.
SVB does not have a formal compensation plan to determine staff salaries. Of the staff who responded to our survey, 71% reported that they are satisfied with their wage. SVB offers paid time off, paid sick leave, and paid medical leave. They do not have a policy for paid family/caregiver leave. About 57% of staff who responded to our staff engagement survey reported that they are satisfied with the benefits provided.
The average score among our staff engagement survey questions was 4.40 (on a 1–5 scale), suggesting that, on average, staff exhibit very high engagement.
Harassment and discrimination
ACE has a separate process for receiving serious claims about harassment and discrimination, and all SVB staff were made aware of this option. If staff or any party external to the organization have claims of this nature, we encourage them to read ACE’s Third-Party Whistleblower Policy and fill out our claimant form. We have received no such claims regarding SVB.
Secretaria de comunicação social (2024); Cattafesta & Salaroli (2024)
To facilitate comparisons across interventions, we expressed cost-effectiveness estimates in terms of SADs averted per dollar. A SAD roughly represents the number of days of intense pain experienced by an animal. Please note that ACE’s 2025 SADs values are not directly comparable with SADs values from previous years or SADs from other organizations.
Merk et al. (2024); Lindgren (2020); Mildford & Kildal (2019)
Family agriculture (2025); Secretaria de comunicação social (2024); Cattafesta & Salaroli (2024); Fialho de Oliveira et al (2023)
Ferreira et al. (2023); Key et al. (2021); Viroli et al. (2023); Suri & Ray (2023); Sabaté & Soret (2014)
For example: Schyns & Schilling (2013) report that poor leadership practices result in counterproductive employee behavior, stress, negative attitudes toward the entire company, lower job satisfaction, and higher intention to quit. Waldman et al. (2012) report that effective leadership predicts lower turnover and reduced intention to quit. Wang (2021) reports that organizational commitment among nonprofit employees is positively related to engaged leadership, community engagement effort, the degree of formalization in daily operations, and perceived intangible support for employees. Gorski et al. (2018) report that all of the activists they interviewed attributed their burnout in part to negative organizational and movement cultures, including a culture of martyrdom, exhaustion/overwork, the taboo of discussing burnout, and financial strain. A meta-analysis by Harter et al. (2002) indicates that employee satisfaction and engagement are correlated with reduced employee turnover and accidents and increased customer satisfaction, productivity, and profit.
Learn more about Scarlet Spark at https://www.scarletspark.org/