James Odene

James Odene is the creative director and co-founder of User-Friendly Marketing. He has spent his career working across both commercial and non-profit organisations, developing a deep understanding of how good marketing and behavioural science can work together to drive real change. James has an MA; Master of Sciences in International Marketing as well as a Mini MBA in Marketing and a Cert BEco Foundational Degree in Behavioural Economics. Over the past five years, he has focused specifically on behavioural science — making sure that everything he builds is grounded in evidence, not just instinct. Alongside his commercial work, James has contributed to a number of international charities, and brings that experience directly into his work supporting the animal advocacy movement.