The availability of cost-competitive cultured animal products has the potential to cause a massive decrease in the demand for non-cultured animal products. For this reason, estimates of when cultured alternatives1 will be available at similar prices to farmed animal products meaningfully affect the prioritization of animal advocacy interventions. … Read more
Farmed animal products grown via a cell culture are often referred to as “cultured” or “clean.” For instance, a cell cultured meatball is often called a “cultured meatball” or a “clean meatball.” It is possible that one of these two terms may lead to greater consumer acceptance than the other one. … Read more
In evaluating the effectiveness of farmed animal advocacy messaging, it’s important to take into account the potential impact on attitudes relevant to wild animals. As an example, consider the ways in which typical farmed animal advocacy messages might influence opinions about the provision of pain-relieving medication to elephants who are in the final stages of giving birth. … Read more
Note: This post has been edited to fix an incorrect attribution of a leafleting study to Humane League Labs. While THL helped gather data for the study, it was actually run by Farm Sanctuary.
Over the next 3 years, $1 million dollars will be committed to empirical studies within animal advocacy. … Read more
Google Ad Grants can significantly help a non-profit organization by substantially increasing the traffic to their website by providing $10,000 per month in Adwords advertising. Adwords advertising appears in Google’s search engine result pages.
An example of Adwords advertising for Animal Charity Evaluators that results from our Google Ad Grant can be seen through a Google search for “animal cruelty laws.” The below advertisement will display near the top of the search engine results:
The top three results from this search are all Google Adwords advertisements. … Read more