ProVeg International
Transforming the world’s food system for the animals, people, and the planet.
22.4M
plant-based meals served in schools in the U.K. and Germany since founding
23,000
industry leaders reached since 2018
100
startups supported since founding
1,018
grants awarded in 97 countries since 2019
About ProVeg International
ProVeg International is a food-awareness organization with offices in 14 countries across five continents. Their programs span corporate and retailer engagement, institutional menu change, policy work, startup support, and public awareness campaigns. They work to transform the food system by replacing 50% of animal products globally with plant-based and cultivated foods by 2040.
ProVeg International at a Glance (2025)
Founded
2018
Revenue (2024)
$15.7 million
Growth
Can effectively absorb $18.1 million per year in 2025 and 2026.
Outcomes
Works to reduce animal product consumption globally.
Scope
Aims to transform the food system globally, with the potential to help billions of animals per year.
Direction
Integrates mutually-reinforcing programs, global networking, and strategic grantmaking.
What is the unique problem?
Around the world, billions of animals suffer in food systems that depend heavily on animal agriculture. The causes of this suffering vary widely across regions—ranging from factory farming practices to limited access to affordable plant-based alternatives. Addressing these challenges systemically requires locally-tailored solutions along with greater collaboration among organizations to learn from each other; without which valuable learnings and effective strategies risk being lost, slowing progress toward a more humane and sustainable global food system.
How does ProVeg International solve it?
ProVeg engages in a wide range of mutually-reinforcing activities and programs that promote global diet change. Their evidence-based programs include policy advocacy, corporate and retailer engagement, and diet change campaigns. Through initiatives such as School Plates, the Protein Tracker, and the Kickstarting for Good incubator, ProVeg also addresses talent gaps in the movement. With teams operating across multiple regions, ProVeg leverages shared expertise to run locally-relevant programs that reinforce one another and accelerate progress toward ending animal suffering.
Recent Key Achievements
Expanded the School Plates program, which now has 90 catering partners and has swapped millions of meals from meat-based to plant-based options.
Gained observer status at the United Nation Convention on Biological Diversity and advocated for plant-based solutions at multiple U.N. climate events.
Implemented their Protein Tracker across eight of the Netherlands’ largest retailers, enabling them to measure and increase the ratio of plant-based to animal-based proteins sold.
Conclusion
ProVeg International works strategically to promote global dietary change and reform the food system to reduce animal product consumption and, in turn, the suffering of billions of farmed animals. With initiatives spanning institutional menu reform, corporate engagement, policy advocacy, and support for plant-based startups, ProVeg demonstrates strong potential to drive large-scale impact. However, while some of their programs—such as School Plates and corporate outreach—show credible results, others remain less proven, and evidence of impact across initiatives is limited. Compared to our Recommended Charities, our confidence in ProVeg as a giving opportunity is moderate, though their broad international presence positions them well for continued growth and long-term influence.
