Archived Version: 2022
What does Vegetarianos Hoy do, and are their programs promising ways to advocate for animals?
Vegetarianos Hoy works to strengthen the animal advocacy movement through policy work to change the legal status of animals and research about the treatment of farmed animals in Latin America. They also help increase the availability of plant-based products via a vegan product labeling scheme and institutional outreach, and they help decrease the consumption of animal products through individual outreach initiatives, such as vegan challenges. Additionally, they work to improve the welfare standards of farmed animals via corporate cage-free campaigns and policy change efforts. They mainly operate in Chile, Argentina, Colombia, Mexico, and Peru. Because most of Vegetarianos Hoy’s spending on programs goes toward animal groups, countries, outcomes, and/or interventions that we consider high priority, we assessed the expected effectiveness of Vegetarianos Hoy’s programs as high.
Taking into account their spending, are their programs cost effective?
After analyzing the achievements and costs of each of Vegetarianos Hoy’s programs, we assigned each one a cost-effectiveness rating. Of all of their programs, we believe their legal and political affairs, institutional vegan outreach (Menú Por El Planeta), and cage-free (Libre de Jaulas) programs are the most cost effective (rated high to very high). In contrast, we believe their communications and social media (rated moderate) and product labeling (rated moderate to high) programs are less cost effective.
Overall, we assess the cost effectiveness of Vegetarianos Hoy’s work as moderate to high.
How much additional funding could they use?
We estimate that Vegetarianos Hoy has room for $200,000 in additional funding in 2023 and $300,000 in 2024, beyond their current projected revenues for those years. Therefore, we believe they could utilize a total revenue of up to $827,000 in 2023 and $1,020,000 in 2024.
Do we have concerns about their leadership and culture?
We have some concerns with Vegetarianos Hoy’s leadership and organizational culture. See their comprehensive review for details.
Why did they not receive our recommendation?
Some of the interventions used by Vegetarianos Hoy (policy work and corporate outreach) are likely to be very effective in improving the welfare standards of farmed animals. Additionally, their work on institutional vegan outreach and product labeling is likely to be effective in increasing the availability of animal-free products and decreasing the consumption of animal products. However, the five charities that we recommended this year performed better on the Programs, Cost Effectiveness, and Leadership and Culture criteria than Vegetarianos Hoy. Therefore, based on our assessment of their performance on our four evaluation criteria—Programs, Cost Effectiveness, Room for More Funding, and Leadership and Culture—we recommended other charities ahead of Vegetarianos Hoy.
Charities that ACE selects for comprehensive review all show evidence of running effective programs and engaging in highly impactful work. While Vegetarianos Hoy did not receive a recommendation from us this year, we recognize that they are still among the most effective charities in their space, and we are delighted to highlight their work in this comprehensive review (shared with their permission).
Vegetarianos Hoy was one of our Standout Charities from November 2020 to November 2022.
Introduction
Each year, Animal Charity Evaluators (ACE) compiles comprehensive reviews of all organizations that agree to participate in our evaluation process. During our evaluation period, our research team thoroughly examines publicly available information and solicits additional materials and information from participating organizations.
This review is the finished product of our evaluation of Vegetarianos Hoy, and it contains our assessment of their performance on ACE’s four charity evaluation criteria. This review includes four sections that each focus on a separate criterion: (i) an assessment of the effectiveness of a charity’s programs, (ii) a cost-effectiveness analysis of their recent work, (iii) an estimate of their ability to use additional funding effectively, and (iv) an evaluation of their leadership and culture.
Programs
In this criterion, we assess the expected effectiveness of a charity’s programs without considering their particular achievements. (For more information on recent program costs and achievements, see the Cost Effectiveness criterion.) During our assessment, we analyze the groups of animals the charity’s programs affect, the countries in which they take place, the outcomes they work toward, and the interventions they use to achieve those outcomes, as well as how the charity allocates their spending toward different programs. A charity that performs well on this criterion has programs that are expected to be highly effective in reducing the suffering of animals. The key aspects that ACE considers when examining a charity’s programs are reviewed in detail below.
Method
ACE characterizes effective programs as those that (i) target high-priority animal groups, (ii) work in high-priority countries, (iii) work toward high-priority outcomes, and/or (iv) pursue interventions that are expected to be highly effective. This year, we used a scoring framework to assess the effectiveness of charities’ programs on each of these categories: animal groups, countries, outcomes, and interventions.
We scored the priority levels of different types of animal groups, countries, outcomes, and interventions (i.e., categories) using the Scale, Tractability, and Neglectedness (STN) framework; for countries, we also included an assessment of global influence. Members of ACE’s research team individually scored various types in each category using their own percentage weights for STN. We averaged these scores and percentage weights to calculate an overall priority level score for each type. For ease of interpretation, we categorized these scores into priority levels of very low, low, moderate, high, and very high.
We then used information supplied by the charity to estimate the percentage of program funding spent on different types of animal groups, countries, outcomes, and interventions. Using those estimates and our priority level scores, we arrived at a singular program score for each charity, representing the expected effectiveness of their collective programs.
A note about long-term impact
Each charity’s long-term impact is plausibly what matters most.7 The potential number of animals affected increases over time due to an accumulation of generations. Thus, we would expect that the long-term impacts of an action would likely affect more animals than the short-term impacts of the same action. This year, we included some considerations of long-term impact in our assessment of each outcome and intervention type. Nevertheless, we are highly uncertain about the particular long-term effects of each intervention. Because of this uncertainty, our reasoning about each charity’s impact (along with our diagrams) will skew toward emphasizing short-term effects.
Information and Analysis
Cause areas and animal groups
Vegetarianos Hoy’s programs focus primarily on helping farmed animals, which we think is a high-priority cause area. Note that Vegetarianos Hoy also works on securing the legal recognition of animals as sentient beings in Chile, which would affect all “domesticated” animals, most of which are farmed animals.
Countries
Vegetarianos Hoy’s headquarters are currently located in Chile. They have subsidiaries in Argentina, Colombia, Mexico, and Peru.
Vegetarianos Hoy develops their programs in Chile, Argentina, Colombia, Mexico, and Peru.
| Country | Scale | Tractability | Global influence | Neglectedness | |||
| FAOI Scale data (0–100 range) | FAOI Global Ranking (100% scale) | FAOI Tractability data (36.7–84.9 range) | FAOI Global Ranking (100% tractability) | FAOI Global influence data (0.1–70.6 range) | FAOI Global Ranking (100% global influence) | Human population (in millions) per farmed animal advocacy org | |
| Chile | 1.2 | 31 | 68.9 | 29 | 2.7 | 38 | ~0.9 |
| Argentina | 2 | 23 | 62.6 | 38 | 2.9 | 37 | ~3.2 |
| Colombia | 2.4 | 21 | 55.6 | 46 | 1.3 | 49 | ~3.6 |
| Mexico | 5.8 | 9 | 56 | 43 | 9.4 | 17 | ~4.3 |
| Peru | 1.6 | 28 | 55.4 | 47 | 0.5 | 55 | ~0.3 |
For each country, we report Mercy For Animals’ FAOI data and global ranking (out of 60 countries) for scale, tractability, and global influence. We report these scores alongside the human population per farmed animal advocacy organization in the country (out of a total of 753 organizations, excluding sanctuaries, that ACE is aware of worldwide), which we used to assess neglectedness.
Most of these countries are low priority based on their FAOI data on scale (Chile, Peru, Argentina, and Colombia) and tractability (Mexico, Argentina, Colombia, and Peru), and very low priority based on their FAOI data on global influence (Argentina, Colombia, Chile, and Peru). Additionally, our assessment suggests that farmed animal advocacy in most of these countries (Mexico, Argentina and Colombia) is moderately neglected. Overall, we conclude that most of Vegetarianos Hoy’s work targets moderate-priority countries.
Description of programs
Vegetarianos Hoy pursues different outcomes to create change for animals. Their work focuses on strengthening the animal advocacy movement, increasing the availability of animal-free products, improving welfare standards, and decreasing the consumption of animal products.
We use theory of change diagrams to communicate our interpretation of how a charity creates change for animals. It is important to note that these diagrams are not complete representations of real-world mechanisms of change. Rather, they are simplified models that ACE uses to represent our beliefs about mechanisms of change. For the sake of simplicity, some diagrams may not include relatively small or uncertain effects.
Below, we describe each of Vegetarianos Hoy’s programs and the main interventions they use, listed in order of financial resources devoted to them in the last 18 months (from highest to lowest). Refer to Vegetarianos Hoy’s general information request and our Cost Effectiveness criterion for more detailed information.
Vegetarianos Hoy’s programs
Research for intervention effectiveness
We categorized the work Vegetarianos Hoy does into seven intervention types: individual outreach, media outreach, legal or policy work, corporate outreach, product labeling, institutional (or corporate) vegan outreach, and research. Below, we summarize the most relevant research on the effectiveness of each of these intervention types, listed in order of financial resources devoted to them in the last 18 months (from highest to lowest).
Individual outreach
Existing research suggests that the effectiveness of interventions addressing consumers’ knowledge and emotions about decreasing meat consumption depends on three factors: (i) whether information is provided on health, animal welfare, or environmental effects; (ii) whether information is emotionally or cognitively framed; and (iii) whether information is aligned with consumers’ information needs.8 Some evidence suggests that a combination of information on the health and environmental effects of meat consumption appears to be the most effective, especially for individuals who already believe in those effects.9
Evidence also suggests that interventions appealing to animal welfare are generally effective at reducing meat consumption, purchase, or related intentions—at least in the short term.10 Triggering emotions (e.g., empathy, guilt, or disgust) seems to be even more effective at reducing meat consumption than providing facts, and intervention effectiveness can depend on the animal species being targeted.11 Note that most studies focus on the short-term effects of interventions on individual attitudes and intentions, and studies that measure consumption mostly rely on self-reported consumption data, which can be subject to misreporting and biases.
An experiment found that social media posts reduced self-reported animal product consumption by meat-avoiders (i.e., reducetarians, pescetarians, and vegetarians) but did not affect full meat-eaters.12
Some empirical studies indicate that self-monitoring—a key part of taking a vegan pledge—reduces meat consumption, at least in the short term.13 Other studies suggest that some participants adopt a more plant-based diet for several months after engaging with a pledge.14 However, an experimental study found a reduction in meat consumption during the challenge but not after it.15
Legal or policy work
Available evidence suggests that legal work by animal advocacy organizations can contribute to changes and modifications in the law, help ensure law enforcement, and motivate cultural shifts in societal attitudes toward animal welfare. The success of this legal work requires that such laws have a positive impact on the welfare of animals and that the work those organizations do contributes to the introduction of those laws. While legal change may take longer to achieve than some other forms of change, we expect its effects to be particularly long-lasting.
Product labeling
We are not currently aware of any peer-reviewed research about the effectiveness of vegan labels in decreasing the consumption of animal products. However, one study suggests that carbon labels increase consumers’ willingness to purchase lower-emissions protein, such as meat substitutes.16 This experimental study also suggests that the willingness to purchase these lower-emissions products is largest among individuals who are already purchasing more sustainably. Another study found that food identity labels effectively reduced demand for traditional pork products while increasing relative demand for plant-based and cell-cultured pork in China.17
Media outreach
An experiment found that reading news articles about farmed animal welfare reduced self-reported animal product consumption in meat-avoiders (e.g., reducetarians, pescetarians, and vegetarians) but not meat-eaters.18 A previous study suggests that media attention to animal welfare has a small but statistically significant impact on meat demand.19
Institutional (or corporate) vegan outreach
We are not currently aware of any peer-reviewed research on influencing the availability of animal-free products through institutional outreach. However, we could learn from studies that investigate the effectiveness of institutional outreach to hospitals and schools on increasing the availability of “healthy foods” (specifically fruits, vegetables, and whole grains). Reaching out to nonprofit institutions with the effective strategies identified in these studies has the potential to increase the availability of animal-free foods, considering the high participation and success rates in health food outreach to schools and hospitals. Some of these strategies included working with the local hospital association and hospital workers’ unions to encourage participation in the intervention, enlisting in-depth assistance from dietitians, and providing advice on how to incorporate new standards into existing operations.
There is some evidence that increasing the availability of animal-free products in institutions can decrease the consumption of animal products. A literature review concluded that increasing the visibility and variety of vegetarian options in food environments decreases meat consumption.20 The review also suggested that increasing the portion sizes of vegetable dishes in restaurants or canteens (and reducing meat portions) increases vegetable consumption and decreases meat consumption.
Corporate outreach
There is some evidence that corporate outreach leads food companies to change their practices related to chicken welfare, and there are some cost-effectiveness estimates suggesting corporate outreach improves the welfare standards of farmed chickens.21 Cost-effectiveness estimates vary widely, and it is unclear which is the most accurate. The longer-term effects of improving welfare standards on the production and consumption of animal products are unclear.
Research suggests that the follow-through rate of cage-free corporate commitments ranges from 48%–84% and that corporate campaigns affect nine to 120 hen-years per dollar spent.22 Cage-free housing systems are believed to reduce suffering by increasing the space available to egg-laying hens and providing them opportunities to perform important behaviors, although mortality may increase during the transition process, and there is some risk that it may remain elevated. However, more recent research suggests that mortality and injuries are associated with operators’ lack of experience with the new system and should decline over time.23
Research
Conducting research relevant to animal advocacy is a generally promising intervention, especially when considering its potential effects in the longer term. Due to the lack of empirical evidence about the extent to which research results are used by the animal advocacy movement to prioritize and implement their work, our confidence in the short-term effects of this intervention is low. We think the impact of research has a particularly high variance; some research projects can be far more influential than others, and researchers’ rigor seems to be a key factor in their impact. Considering an overview of issues in the research system related to the choice of research questions, the quality and reproducibility of research, and the use of results may be particularly important when determining the impact of research projects.24
Our Assessment
We estimate that all of Vegetarianos Hoy’s spending on programs targets high-priority animal groups (farmed animals in general and farmed chickens). Additionally, most of their spending on programs goes toward high-priority outcomes (stronger animal advocacy movement and improvement of welfare standards) and a very high-priority outcome (increased availability of animal-free products). Most of their spending goes toward very high-priority interventions (legal or policy work, institutional (or corporate) vegan outreach, corporate outreach) and a high-priority intervention (product labeling). Finally, most of their spending on programs targets moderate-priority countries.
Overall, we assess the expected effectiveness of Vegetarianos Hoy’s programs as high.25
Cost Effectiveness
In this criterion, we assess the effectiveness of a charity’s approaches to implementing interventions, their recent achievements, and the costs associated with those achievements. By conducting this assessment, we seek to gain insight into a charity’s overall impact on animals given the resources they used to achieve their results. A charity that performs well on this criterion likely utilizes their available resources in a cost-effective manner. The key aspects that ACE considers when examining cost effectiveness are reviewed in detail below.
Method
We conducted our analysis by comparing a charity’s reported expenditures over the past 18 months to the reported achievements of their main programs during that time.26 We estimated total program expenditures by taking the charity’s reported expenditures for each program and adding a portion of their nonprogram expenditures weighted by the program’s size. This process allowed us to incorporate general organizational running costs into our consideration of cost effectiveness. During our evaluation, we also verified a subset of the charity’s reported achievements by searching for independent sources to help us verify claims and directing follow-up questions to the charity.
We selected up to five key achievements per program to factor into our cost-effectiveness assessment.27 When selecting achievements, we prioritized those that we thought were most representative of their respective programs and that referred to completed work (rather than work in progress). For each key achievement, we identified the associated intervention type and assigned the respective intervention score. (For more details on how we calculated those scores and prioritized interventions, see the Programs criterion.) Based on the charity’s reported expenditure on each achievement, we computed how many such achievements the charity accomplished per $100,000.28
We used the number of achievements per $100k and other contextual information (e.g., the species affected) to score the cost effectiveness of each key achievement, and then used those scores to modify the average intervention type score. This modified score for each key achievement takes into account how impactful the intervention is on average and how cost-effectively it has been implemented by the charity. The final score for each program is the average of the modified intervention scores, weighted by the relative expenditure on each key achievement.
The final cost-effectiveness score is the average of the program scores, weighted by percentage of total expenditures spent on each program. This score indicates on a 1–5 scale how cost effective we believe this program has been over the last 18 months, with 1 indicating very low cost effectiveness, 2 indicating low cost effectiveness, 3 indicating moderate cost effectiveness, 4 indicating high cost effectiveness, and 5 indicating very high cost effectiveness. Please see the cost-effectiveness assessment spreadsheet for more detailed information.
Below, we report the total program expenditures, key achievements of each program, and estimated cost effectiveness of each program.
Information and Analysis
Overview of expenditures
The following chart shows Vegetarianos Hoy’s total program expenditures from January 2021 – June 2022.
Overview of programs
The following tables show Vegetarianos Hoy’s key achievements, achievement expenditures, the number of achievements per $100,000, and a program cost-effectiveness score from January 2021 – June 2022.
Room for More Funding
A recommendation from ACE could lead to a large increase in a charity’s funding. In this criterion, we investigate whether a charity would be able to absorb and effectively utilize funding that a new or renewed recommendation may bring in. Our assessment of room for more funding (RFMF) ultimately guides our recommendation decision; charities are ineligible to receive a particular recommendation status if they would be unable to absorb and effectively utilize the subsequent funding. All descriptive data and estimations for this criterion can be found in the RFMF model spreadsheet.
Method
We begin our RFMF assessment by inspecting the charity’s revenue and plans for expansion through 2024, assuming that their ACE recommendation status and the amount of ACE-influenced funding they receive will stay the same. Then, we outline how the charity would likely expand if they were to receive funds beyond their predicted income and use this information to calculate their RFMF. Finally, we share our thoughts about the charity’s overall financial sustainability and revenue diversity.
Plans for Expansion
To estimate charities’ RFMF, we request their financial records from the past 30 months and ask them to predict what their revenue will be in the next 30 months. We also ask how they plan to allocate funding among their programs. We then assess our level of confidence in their projections based on factors such as past revenue, past expenditures, and nonfinancial barriers to the scalability of their programs (e.g., time or talent shortages).
Although we list the expenditures for planned nonprogram expenses, we do not assess the charity’s overhead costs in this criterion, given that there is no evidence that the total share of overhead costs negatively impacts overall effectiveness.31 However, we do consider relative overhead costs per program in our Cost Effectiveness criterion. Here, we focus on determining whether additional resources are likely to be used for effective programs or other beneficial organizational changes. The latter may include investments into infrastructure and staff retention, both of which we think are important for sustainable growth.
Unexpected Funding
We ask charities to indicate how they would spend additional, unexpected funding that an ACE recommendation may bring in. This amount varies from charity to charity, but on average is roughly $200,000 per year for Standout Charities and $1,000,000 per year for Top Charities. We also ask previously recommended charities to indicate how they would use additional funding because there is some evidence that repeatedly recommended charities are more appealing to donors; therefore, they may get more ACE-influenced funding over time. We then assess our level of confidence in the charity’s ability to carry out their plans in 2023 and 2024—i.e., how much unexpected funding we believe they could utilize for effective programs in that timeframe—to estimate their RFMF for those years. These estimates are then shared with the charity and adjusted as needed based on feedback. Our RFMF estimates are intended to identify the point at which we would want to check in with a charity to ensure that they have used their funds effectively and can still absorb additional funding.
Reserves
We may adjust RFMF based on the status of a charity’s reserves. It is common practice for charities to hold more funds than needed for their current expenses in order to be able to withstand changes in the business cycle or external shocks that may affect their incoming revenue. Such additional funds can also serve as investments in future projects. Thus, it can be effective to provide a charity with additional funding to secure the organization’s stability and/or provide funding for larger, future projects. Therefore, we increase a charity’s RFMF if they are below their targeted amount of reserves. If a target does not exist, we suggest that charities hold reserves equal to at least one year of expenditures.32
Revenue Diversity
The charities we evaluate typically receive revenue from a variety of sources, such as individual donations and grants from foundations.33 A review of the literature on nonprofit finance suggests that revenue diversity may be positively associated with revenue predictability if the sources of income are largely uncorrelated.34 However, there is evidence that revenue diversity may not always be associated with financial stability.35 Therefore, although revenue diversity does not play a direct role in our recommendation decision, we indicate charities’ major sources of income in this criterion for donors interested in financial stability.
Information and Analysis
The chart below shows Vegetarianos Hoy’s revenues, expenditures, and net assets from 2020–2021, as well as their own projections for the years 2022–2024.
Revenue, Expenditures, and ACE-Influenced Funding Over the Years 2020–2024
Plans for Expansion
Vegetarianos Hoy plans to expand most of their programs, especially their Libre de Jaulus campaign, product labeling program, and communications and social media.
Below, we share Vegetarianos Hoy’s plans for each of their programs in more detail. Projected changes in expenditure are the charity’s own estimates from August 2022. We also include a surface-level assessment of the feasibility of their plans. More details can be found in the corresponding estimation sheet and in the supplementary materials.
Based on our assessment of Cost Effectiveness, Vegetarianos Hoy’s product labeling, challenges, and communications and social media programs appear less cost effective than their other programs, as well as some programs at other charities that we consider to be highly impactful. Looking forward to 2023 and 2024, we estimate that about 53% of Vegetarianos Hoy’s planned expenditures will go toward programs that ACE currently considers to be highly cost effective.
Unexpected Funding
In addition to other sources of funding, Vegetarianos Hoy has received funding influenced by ACE as a result of their recommended charity status for the past two years. Thus, their RFMF analysis will focus on our assessment of whether they could continue to effectively absorb funding that comes from our recommendation.
Vegetarianos Hoy outlined that if they were to spend an additional $200,000 per year, $100,000 would be focused on expanding programs beyond Chile and supporting educational initiatives in schools. The other $100,000 would go toward training and staff retention initiatives, which we believe is a moderately effective and reasonable use of funding. Overall, we have high confidence that Vegetarianos Hoy could effectively absorb at least an additional $200,000 per year beyond their plans for expansion outlined in the previous section.
Vegetarianos Hoy outlined that if they were to spend an additional $1,000,000 per year, it would be focused on increasing staff salaries to be more competitive, hiring a team/agency to manage marketing, and starting new programs, such as plant-based startup incubators in Latin America and work targeting Spanish speakers in the U.S. We believe this is a reasonable use of funding but would be too large of a sum to deploy effectively in the short term. Overall, we have low confidence that Vegetarianos Hoy could effectively absorb an additional $1,000,000 per year beyond their plans for expansion outlined in the previous section.
Reserves
With more than their target amount of 50% of expenditures held in net assets—as reported by Vegetarianos Hoy for 2021—we believe that they hold a sufficient amount of reserves.
Revenue Diversity
Vegetarianos Hoy receives the majority of their income (over 63%) from grants/donations and over 29% from their own work (earned income). In 2021, they received 38% of their funding from donations larger than 20% of their annual revenue.
Our Assessment
Based on (i) our assessment that they have sufficient reserves, (ii) our assessment that they could effectively absorb an additional $200,000, and (iii) our assumption that a loss of recommendation status would result in a decrease in funding, we believe that overall, Vegetarianos Hoy has room for $200,000 of additional funding in 2023 and $300,000 in 2024. These two figures represent the amount we believe they could absorb beyond their projected revenues of $627,000 in 2023 and $720,000 in 2024, meaning that they could utilize total revenues of up to $827,000 in 2023 and $1,020,000 in 2024. Additionally, we believe that 53% of that funding would contribute to programs that ACE considers to be highly cost effective. See our Cost Effectiveness criterion for our assessment of the cost effectiveness of their programs.
It is possible that a charity could run out of room for more funding more quickly than we expect or that they could come up with good ways to use funding beyond what we expect. If a charity receives a recommendation as Top Charity, we check in mid-year about the funding they’ve received since the release of our recommendations, and we use the estimates presented above to indicate whether we still expect them to be able to effectively absorb additional funding at that time.
Leadership and Culture
The way an organization is led affects its organizational culture, which in turn can impact the organization’s effectiveness and stability.36 In this criterion, our main goal is to assess whether organizations seem to have leadership and culture issues that are substantial enough to affect our confidence in their effectiveness and stability. The key aspects that ACE considers when examining leadership and culture are reviewed in detail below.
Method
We review aspects of organizational leadership and culture by examining information provided by top leadership staff (as defined by each charity) and by capturing staff perspectives via our culture survey. At a charity’s request, we also distribute the survey to volunteers working at least five hours per week.
Assessing leadership
First, we consider key information about the composition of leadership staff and the board of directors. There appears to be no consensus in the literature on the specifics of the relationship between board composition and organizational performance.37 Therefore, we refrain from making judgments on board composition. However, because donors may have preferences on whether the Executive Director (ED) or other top executive staff are board members or not, we note when this is the case. For example, BoardSource recommends that, if the law permits, the ED (or equivalent) should be an “ex officio, non-voting member of the board.”38 In this way, the ED can provide input in board meeting deliberation and decision making, at the same time avoiding perceived conflicts of interest, questions concerning accountability, or blurring the line between oversight and execution.
We also consider leadership’s commitment to transparency39 by looking at available information on the charity’s website, such as key staff members and financial information. We require organizations selected for evaluation to be transparent with ACE throughout the evaluation process. Although we value transparency, we recognize that some organizations may be able to have a greater impact by keeping certain information private. For example, organizations and individuals working in some regions or on particular interventions could be harmed by publicizing certain information about their work.
In addition, our culture survey asks staff to identify the extent to which they feel that leadership competently guides the organization. We also ask leadership what strategies they use to learn about staff morale and work climate.
Organizational policies and workplace culture
We ask organizations undergoing evaluation to provide a list of their human resources policies, and we solicit the views of staff (and volunteers, if applicable) through our culture survey. Administering our culture survey to all staff members is an eligibility requirement to be recommended by ACE as a Top or Standout Charity. However, ACE does not require that all individual staff members at participating charities complete the survey. We recognize that surveying staff and/or volunteers could (i) lead to inaccuracies due to selection bias and (ii) may not reflect employees’ true opinions, as they are aware that their responses could influence ACE’s evaluation of their employer. In our experience, it’s easier to assess issues with an organization’s culture than it is to assess its strength. Therefore, we focus on determining whether there are issues in the organization’s culture that have a negative impact on staff productivity and wellbeing.
We assume that staff in the nonprofit sector often have multiple motives or incentives: They receive monetary compensation, experience social benefits from being part of a team, and take pride in their organization’s achievements for a cause.40 Because nonprofit wages are typically lower than for-profit wages, our survey asks all staff about wage satisfaction. In cases where volunteers respond to our culture survey, we typically ask organizations to provide their volunteer hours, because due to the absence of a contract and pay, volunteering may indicate special cases of uncertain work conditions. Additionally, we request the organization’s benefit policies regarding time off, health care, training, and professional development. We also consider how many of our listed policies (13 general policies and eight REI and harassment/discrimination policies) charities have in place.41 While certain policies might be deemed priorities,42 we do not assess which specific policies from our list are most important for charities to have. Additionally, we make exceptions for charities working in regions where these policies are not common practice.
To capture whether the organization also provides non-material incentives, e.g., goal-related intangible rewards, our culture survey includes the 12 questions from the Gallup Q12 employee engagement survey. We consider an average engagement score below the median value of the scale a potential concern.
ACE believes that the animal advocacy movement should be safe and inclusive for everyone. Therefore, we collect information about policies and activities regarding representation, equity, and inclusion (REI). We use the term “representation” broadly in this section to refer to the diversity of certain social identity characteristics (called “protected classes” in some countries).43 Additionally, we believe that in most countries, effective charities must have human resources policies against harassment44 and discrimination45 and that cases of harassment and discrimination in the workplace46 should be addressed appropriately.47 When cases of harassment or discrimination from the last 12 months are reported to ACE by current or former staff members or volunteers, we assess whether the charity appropriately addressed those cases. We do this by considering staff perceptions of whether the reported cases were handled appropriately. If confidentiality permits, we also ask leadership how they addressed the situation.
Information and Analysis
Leadership staff
In this section, we list each charity’s Executive Director (or equivalent) and describe the board of directors. We mention this for the purpose of transparency and to identify the relationship between the ED and the board of directors.
- Executive Director (ED): Ignacia Uribe, who has been involved in the organization since its founding 10 years ago and has been the ED for three years.
- Number of board members: Five members, including ED Ignacia Uribe, who is a voting board member. For subjects that affect the ED as an employee of the organization (e.g., compensation), the ED leaves the meeting and abstains from voting. Vegetarianos Hoy does not have a formal policy that aims to avoid potential conflicts of interest between the ED and the board, but when there are conflicts of interest, the ED must disclose them and the board votes without their presence.
Staff perception and feedback
Vegetarianos Hoy has 23 staff members (full-time, part-time, and contractors). Twenty-one staff members responded to our survey, yielding a response rate of 91%.
About 80% of staff respondents to our culture survey agree that Vegetarianos Hoy’s leadership team guides the organization competently. Additionally, Vegetarianos Hoy leadership conducts annual staff surveys to learn about staff morale and work climate. In 2022, they created a specific position to improve staff morale and promote organizational culture.
Transparency
Vegetarianos Hoy has been transparent with ACE during the evaluation process and during other communications with ACE. In addition, Vegetarianos Hoy’s audited financial documents, a list of board members, a list of key staff members, and information about their accomplishments are available on their website. Based on the information that they make publicly available, we assess Vegetarianos Hoy’s transparency toward the public as very high.
Staff satisfaction
Vegetarianos Hoy has a partial formal compensation plan to determine staff salaries. Of the staff that responded to our survey, about 60% report that they are satisfied with their wage. Vegetarianos Hoy offers paid time off, sick days, and personal leave, but they do not offer healthcare coverage beyond the universal public healthcare provided by many of the countries in which they operate. About 90% report that they are satisfied with the benefits provided. This suggests that on average, staff exhibit a high satisfaction with wages and benefits. Additional policies are listed in the table below.
General policies
Has policy |
Partial / informal policy |
No policy |
| A formal compensation policy to determine staff salaries | |
| Paid time off | |
| Sick days and personal leave | |
| Healthcare coverage | |
| Paid family and medical leave | |
| Clearly defined essential functions for all positions, preferably with written job descriptions | |
| Annual (or more frequent) performance evaluations | |
| Formal onboarding or orientation process | |
| Training and development opportunities for each employee | |
| Simple and transparent written procedure(s) for employees to request further training or support | |
| Flexible work hours | |
| Remote work option | |
| Paid internships (if possible and applicable) | |
Staff engagement
The average score among our engagement questions was 5.6 (on a 1–7 scale), suggesting that on average, staff exhibit a moderate engagement score.
Harassment and discrimination reports
Vegetarianos Hoy has staff policies against harassment and discrimination. (See all other related policies in the table below). A few staff (1–3 individuals) report that they have experienced harassment or discrimination at their workplace during the last 12 months, and a few (1–3 individuals) report to have witnessed harassment or discrimination of others in that period. In particular, they report low recognition of others’ work and low salaries. All of the claimants reported that the situation was not handled appropriately.
We feel it’s important to note that a few of Vegetarianos Hoy’s current or former staff (1–3 individuals) have reached out to us (in the last 12 months) to provide input on our evaluation of Vegetarianos Hoy. According to those who contacted ACE, there have allegedly been serious cases of harassment or discrimination in Vegetarianos Hoy’s workplace.
Vegetarianos Hoy’s leadership team recognizes reported issues and reports that they have taken steps to resolve them. In particular, they report they are aware of alleged issues and have hired a Culture and Talent Analyst position and two new leadership positions. They also report that they increased salaries, restructured the workload, and have been working on improving policies with an external consultant. They are focused on improving several aspects of the organization, including acknowledging the differences between Chilean and international members, improving benefits, and updating protocols. Based on this limited information, our impression is that leadership is working to address these situations.
Policies related to representation, equity, and inclusion (REI)
| Has policy |
Partial / informal policy |
No policy |
| A clearly written workplace code of ethics/conduct | |
| A written statement that the organization does not tolerate discrimination on the basis of race, gender, sexual orientation, disability status, or other irrelevant characteristics | |
| A simple and transparent written procedure for filing complaints | |
| Mandatory reporting of harassment and discrimination through all levels, up to and including the board of directors | |
| Explicit protocols for addressing concerns or allegations of harassment or discrimination | |
| Documentation of all reported instances of harassment or discrimination, along with the outcomes of each case | |
| Regular trainings on topics such as harassment and discrimination in the workplace | |
| An anti-retaliation policy protecting whistleblowers and those who report grievances | |
Our Assessment
We have some concerns with Vegetarianos Hoy’s leadership and organizational culture. In particular, we are concerned that instances of harassment or discrimination were not perceived as being handled appropriately. Additionally, we believe the organization could benefit from improving staff engagement and satisfaction with wages, such as by continuing their efforts to improve their compensation strategy. We do, however, positively note that Vegetarianos Hoy is transparent toward external stakeholders, and staff generally agree that leadership guides the organization competently.
Overall Recommendation
Some of the interventions used by Vegetarianos Hoy (policy work and corporate outreach) are likely to be very effective in improving welfare standards for farmed animals. Additionally, their work on institutional vegan outreach and product labeling are likely to be effective in increasing the availability of animal-free products and decreasing the consumption of animal products. However, the five charities we recommended this year performed better than Vegetarianos Hoy on the Programs, Cost Effectiveness, and Leadership and Culture criteria. Based on our assessment of their performance on our four evaluation criteria—Programs: highly effective; Cost Effectiveness: moderate to high cost effectiveness; Room for More Funding: >$200,000; Leadership and Culture: some concerns—we recommended other charities ahead of Vegetarianos Hoy.
Charities that ACE selects for comprehensive review all show evidence of running effective programs and engaging in highly impactful work. While Vegetarianos Hoy did not receive a recommendation from us this year, we recognize that they are still among the most effective charities in their space, and we are delighted to highlight their work in this comprehensive review (shared with their permission).
We don’t consider the number of individuals as the only relevant characteristic for scale, and we don’t necessarily believe that groups of animals or species should be prioritized solely based on scale. However, the number of animals in a group or species is one characteristic of scale that we use for prioritization.
Of the 191 billion farmed vertebrate animals killed annually for food globally, 101 billion are farmed fishes and 79 billion are farmed chickens, making these impactful groups to focus on.
We estimate there are 10 quintillion, or 1019, wild animals alive at any time, of whom we estimate at least 10 trillion are vertebrates. It’s notable that Rowe (2020) estimates that 100 trillion to 10 quadrillion (or 1014 to 1016) wild invertebrates are killed by agricultural pesticides annually.
We acknowledge that using Mercy For Animals’ FAOI scores can bias us toward their own considerations of the most important countries for them to focus on.
On average, our team considers advocating for improvements of welfare standards to be a positive and promising approach. However, there are different viewpoints within ACE’s research team on the effect of advocating for animal welfare standards on the spread of anti-speciesist values. There are concerns that arguing for welfare improvements may lead to complacency related to animal welfare and give the public an inconsistent message—e.g., see Wrenn (2012). In addition, there are concerns with the alliance between nonprofit organizations and the companies that are directly responsible for animal exploitation, as explored in Baur and Schmitz (2012).
For arguments supporting the view that the most important consideration of our present actions should be their long-term impact, see Greaves & MacAskill (2019) and Beckstead (2019).
See the review of two such studies in Bianchi et al (2018).
Faunalytics (2019); Grassian (2019); Moleman (2018); Veganuary (2021)
For more detailed information, see Vegetarianos Hoy’s Programs Assessment spreadsheet.
As part of our information request to charities, we ask for a list and description of their main achievements for each of their programs. We also asked charities to report their expenditures for each program, and to estimate the percentage of program expenditures spent on each key achievement.
Assessing cost effectiveness by looking at a charity’s key achievements has limitations. It will likely bias cost-effectiveness estimates upward to some extent, as it does not consider expenditures on less impactful achievements or work that did not result in an achievement. This may affect larger programs more, as their key achievements are more likely to account for a smaller proportion of overall program costs and thus may be less reflective of the program’s overall cost effectiveness.
We standardized to achievements per $100,000 to allow for easier comparisons across achievements.
We use ratings of low, moderate, and high to help distinguish between the performance of charities that we review, and to make our numerical scores easier to interpret. These qualitative ratings are not reflective of a charity’s performance when compared to other charities that were not selected for review.
Please see our Vegetarianos Hoy’s Cost-Effectiveness Assessment spreadsheet for more detailed information.
National Council of Nonprofits (n.d.); Propel Nonprofits (2022); Boland (2021)
To be selected for evaluation, we require that a charity has a budget size of at least about $100,000 and faces no country-specific regulatory barriers to receiving money from ACE.
Rousseau (1990), cited in Kartolo et al. (2022)
BoardSource (2016), p. 4
Charity Navigator (n.d.-a) defines transparency as “an obligation or willingness by a charity to publish and make available critical data about the organization.”
Clark and Wilson (1961), as cited in Rollag (n.d.)
Our evaluation process for human resources policies uses an assessment system that we have adapted from Charity Navigator (n.d.-b).
Examples of such social identity characteristics include: race, color, ethnicity, religion, sex, gender or gender expression, sexual orientation, pregnancy or parental status, marital status, national origin, citizenship, amnesty, veteran status, political beliefs, age, ability, and genetic information.
Harassment may occur in one incident or many, and incidents can be nonsexual or sexual in nature. ACE defines nonsexual harassment as unwelcome conduct—including physical, verbal, and nonverbal behavior—that upsets, demeans, humiliates, intimidates, or threatens an individual or group. ACE defines sexual harassment as unwelcome sexual advances; requests for sexual favors; and other physical, verbal, and nonverbal behaviors of a sexual nature when: (i) submission to such conduct is made explicitly or implicitly a term or condition of an individual’s employment; (ii) submission to or rejection of such conduct by an individual is used as the basis for employment decisions affecting the targeted individual; or (iii) such conduct has the purpose or effect of interfering with an individual’s work performance or creating an intimidating, hostile, or offensive working environment.
ACE defines discrimination as the unjust or prejudicial treatment of or hostility toward an individual on the basis of certain social identity characteristics.
ACE defines the workplace as any place where work-related activities occur, including physical premises, meetings, conferences, training sessions, transit, social functions, and electronic communication (such as email, chat, text, phone calls, and virtual meetings).
ACE recognizes that a lack of reporting does not necessarily mean that there are no issues at an organization, and it may indicate that staff don’t feel comfortable reporting issues.
The following materials are supplementary research documents associated with our charity review process and are referenced in the comprehensive review.