Category: Communications
by James Odene - 5 minute read

Animal Charity Evaluators spotlights User-Friendly Marketing, an ACE Movement Grantee helping animal advocacy organisations communicate more effectively. Creative director and co-founder James Odene shares the marketing lessons he has learned from the field, and explains why strong communications are a multiplier — not a cost — on advocacy impact. … Read more
by Aditi Sharma - 5 minute read
ACE’s 2025 Year in Review shares key wins, challenges, and lessons across teams. This snapshot highlights major milestones, departmental focus areas, and what we learned—showing how ACE’s work came together over the year to strengthen evidence-based animal advocacy. … Read more
by Thomas Hecquet - 5 minute read
Discover key strategies for overcoming EU legislative barriers to animal welfare reform, from political advocacy to new tools, alliances, and funding. … Read more
by Wasseem Emam and Yara Moussa - 11 minute read
Egypt’s animal advocacy movement is at an opportune moment, yet it faces socio-cultural, economic, and climate-change related challenges. The country’s rapid urbanization and climate change risk threaten animal welfare, particularly farmed animals in the agricultural and aquaculture sectors. Despite limited legislation, there is growing awareness and advocacy for farmed, stray, working, and wild animals, with opportunities for impactful interventions. … Read more