Category: Research
This is the third post in our Foundational Questions series.
Animals are suffering around the world and advocates are also working globally to help them. There are several considerations that could affect the relative effectiveness of animal advocacy in different countries, … Read more
Results and tentative conclusions
We think the recently published Mercy For Animals Facebook ads study is the highest quality randomized controlled trial (RCT) so far of an animal advocacy intervention. We think the research team did a great job in planning and implementing the study, … Read more
This is the second post of our Foundational Questions series. You can also learn more about this project and read the initial post Foundational Questions In Effective Animal Advocacy.
This year we evaluated two organizations, New Harvest (NH) and the Nonhuman Rights Project (NhRP), … Read more
Note: This post has been edited to fix an incorrect attribution of a leafleting study to Humane League Labs. While THL helped gather data for the study, it was actually run by Farm Sanctuary.
Over the next 3 years, $1 million dollars will be committed to empirical studies within animal advocacy. … Read more
When we decide on our recommendations and standout charities, we spend most of our time investigating the specifics of each charity using our seven organization evaluation criteria. We also tackle difficult foundational questions that apply to multiple animal charities rather than a specific organization. … Read more
ACE has been working on a project that will supplement our other research by compiling information from other social movements that is relevant to animal advocates. In the first phase of this social movements project, we’ll gradually release case studies of several social movements. … Read more
While there is no single academic field of study that might be called “effective altruism studies” or “effective animal advocacy studies,” this certainly does not mean there is no published research relevant to the work of animal advocates. ACE pays close attention to new publications that have a bearing on animal welfare issues, … Read more
Early in 2015, we surveyed our own donors about their use of our recommendations and their sense of what our greatest contributions are. Unfortunately, we knew that donor survey missed many people we seek to serve, because our goal is to provide advice and assistance to a wide variety of animal advocates. … Read more
Humane League Labs published a large scale survey of vegans, vegetarians, and meat reducers in early 2014, focusing on finding out how and why people adopt diets that reduce their consumption of animal products. Their survey included 57 questions, which they asked of over 3,000 respondents. … Read more
ACE has been working for several months on a project that will supplement our other research by compiling information from other social movements that is relevant to animal advocates. In the first phase of this social movements project, we’ll gradually release case studies of several social movements. … Read more
To learn more about our supporters, ACE sent a survey in March 2015 to people who had donated to ACE during 2014. We didn’t survey people who had used ACE’s top charity recommendations but hadn’t donated directly to ACE. These people also support ACE’s work in a meaningful sense; … Read more
The Humane League’s strong commitment to using evidence to maximize the effectiveness of their outreach efforts is one reason why ACE considers them one of the two most effective animal charities we’ve evaluated. We’re closely following the Humane League Labs as they release the results of several studies they’ve conducted over the past year. Their most recent report, What Elements Make A Vegetarian Leaflet More Effective?, covers the result of a study that intended to address whether the effectiveness of leafleting depended on the content of the leaflet used. … Read more