In evaluating the effectiveness of farmed animal advocacy messaging, it’s important to take into account the potential impact on attitudes relevant to wild animals. As an example, consider the ways in which typical farmed animal advocacy messages might influence opinions about the provision of pain-relieving medication to elephants who are in the final stages of giving birth. … Read more
ACE periodically surveys donors to both our organization and our Top Charities who report that their donations were influenced by our recommendation. This post discusses some key results from our 2016 donor survey, sent in October and November 2016 to donors who had made donations since our 2015 ACE and Top Charity donor surveys were conducted. … Read more
This blog post details our new research review process. Among other changes to our process, we are planning to seek external review for all major research projects. If you’re interested in helping, please fill out the external reviewer sign-up form.
Throughout the past few years, … Read more
Before we began our 2016 charity evaluations, we researched the ways that animal charities use social media and developed a plan to quantitatively estimate the social media impact of each charity. We developed a two-step process for estimating social media impact. … Read more
Many people think that whether or not we have moral obligations to animals hinges upon whether animals are sentient. In this short post, we use the term “sentience” to refer to the capacity for “conscious experiences” including “pleasure” and “suffering.” … Read more