Societal change is complex; an intricate web of economic, cultural and other factors influence individual behaviors and institutional practices. Our instincts, our common sense, and our self-assured rationalizations, however well-meaning, are an overvalued tool to cut through this complexity and discover the approaches most likely to bring about the changes we seek. … Read more
Advice for Charities
We are always looking for the most effective ways to connect with our audience, and having the right online tools to communicate our message is essential. There are many resources out there for managing social media, mailing lists, and websites that are offered at low to no-cost for nonprofits. … Read more
This post outlines some tips for writing a competitive research grant proposal. The content is tailored primarily for those preparing proposals for the Animal Advocacy Research Fund, but should generalize in some ways to other granting competitions as well.
Choosing an Important Question
The first and most critical step to writing a grant proposal is choosing an important, … Read more
ACE’s Executive Director Jon Bockman had the privilege of interviewing Nikki Bollaert, director of development at Mercy For Animals, where she serves as fundraising strategist and manager of MFA’s philanthropy team.
We’ve featured a few highlights from the interview below. You can read the interview in its entirety here. … Read more
Google Ad Grants can significantly help a non-profit organization by substantially increasing the traffic to their website by providing $10,000 per month in Adwords advertising. Adwords advertising appears in Google’s search engine result pages.
An example of Adwords advertising for Animal Charity Evaluators that results from our Google Ad Grant can be seen through a Google search for “animal cruelty laws.” The below advertisement will display near the top of the search engine results:
The top three results from this search are all Google Adwords advertisements. … Read more