Category: Advice For Charities
The Role of Digital Marketing in Advancing the Welfare of Farmed and Wild Animals
Learn about the purpose of digital marketing in animal advocacy, along with tips for getting started, in this guest-authored blog post.
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Sources of Information for Animal Advocacy Research
Some sources of information that our Programs team find especially useful for their animal advocacy research.
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Why Grants Are Important: The Benefits of Grants Explained
Discover the power of grants in animal advocacy. Learn how to secure a grant and apply or donate to Movement Grants for global impact.
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Roundtable: How can charities steward donor relationships to increase monthly support?
Four charity professionals share their thoughts on donor stewardship in this installment of ACE’s Roundtable blog series.
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Roundtable: How Can Advocates Manage or Avoid Compassion Fatigue?
How can advocates manage or avoid compassion fatigue? Learn more in our blog post. … Read more
Roundtable: How Can Charities Effectively Communicate With Their Audience?
In our Roundtable blog series, we ask a handful of contributors to provide their points of view on complex topics or unsettled questions. We hope that this approach will help us to integrate and learn from multiple perspectives on animal advocacy. … Read more
Roundtable: How Can Organizations Responsibly Expand Internationally?
In our roundtable blog series, we ask a handful of contributors to provide their points of view on complex topics or unsettled questions. We hope that this approach will help us to integrate and learn from multiple perspectives on animal advocacy. … Read more
Roundtable: How Can Remote Organizations Foster Employee Engagement?
This is part three in a series of roundtable posts about remote organizational culture. You can find the other parts of this series here and here.
Introduction
ACE considers healthy organizational culture to be a critical aspect of successful and effective charities. … Read more
Roundtable: How Can Remote Employees Maintain a Healthy Work-Life Balance?
ACE considers healthy organizational culture to be a critical aspect of successful and effective charities. In this part of the series, we ask advocates and experts at partially and fully distributed organizations to discuss the indicators of healthy remote teams and to offer their advice for maintaining a healthy work-life balance. … Read more
Roundtable: How Can Remote Organizations Effectively Hire and Onboard New Employees?
ACE considers healthy organizational culture to be a critical aspect of successful and effective charities. In this part of the series, we ask advocates and experts at fully and partially distributed organizations to discuss what they consider to be the most important aspects of healthy remote culture, and to offer their advice for hiring and onboarding staff at a distance. … Read more
Roundtable: What Can Animal Charities Do to Promote Healthy Work Cultures?
In our new roundtable blog series, we ask a handful of contributors to provide their points of view on complex topics or unsettled questions. We hope that this approach will help us to integrate and learn from multiple perspectives on animal advocacy. … Read more
Should Animal Organizations Conduct Their Own Research?
Guest post by Harish Sethu
Societal change is complex; an intricate web of economic, cultural and other factors influence individual behaviors and institutional practices. Our instincts, our common sense, and our self-assured rationalizations, however well-meaning, are an overvalued tool to cut through this complexity and discover the approaches most likely to bring about the changes we seek. … Read more
Increase Your Impact with Google’s Ad Grants
Google Ad Grants can significantly help a non-profit organization by substantially increasing the traffic to their website by providing $10,000 per month in Adwords advertising. Adwords advertising appears in Google’s search engine result pages.
An example of Adwords advertising for Animal Charity Evaluators that results from our Google Ad Grant can be seen through a Google search for “animal cruelty laws.” The below advertisement will display near the top of the search engine results:
The top three results from this search are all Google Adwords advertisements. … Read more
3 Simple Ways to Understand User Behavior
Understanding user behavior on a website is becoming increasingly important in order for an organization to increase their impact. This knowledge can play a key role in the revenue that a website brings in and the understanding that users can gain of an organization’s mission and initiatives. … Read more
Six Steps to Self-Evaluation
Self-evaluation is a valuable guide to program development, but it can also be intimidating to start. Maybe you’re imagining a randomized controlled trial of your programs, and you know you don’t have the resources for that. Or maybe you don’t even know what you would evaluate. … Read more
A/B Testing
As part of my internship with Animal Charity Evaluators I recently helped to complete a preliminary round of A/B testing on their website. In what follows I give an overview of A/B testing, briefly delve into how to do it on a website, … Read more