Category: Research
ACE Highlight: Our Use of Cost-Effectiveness Estimates
by Toni Adleberg - 4 minute read
Introduction
ACE employs both qualitative and quantitative strategies in our work to identify highly effective ways to help animals. One way that we evaluate interventions or charities quantitatively is by assigning numerical values to their immediate costs and benefits. We then use those values to calculate a cost-effectiveness estimate (CEE) in terms of “lives spared per dollar” or “years of suffering averted per dollar.”1 These estimates allow us to directly compare different interventions and charities, … Read more
ACE Highlight: When Will There Be Cost-Competitive Cultured Animal Products?
by Kieran Greig - 6 minute read
The availability of cost-competitive cultured animal products has the potential to cause a massive decrease in the demand for non-cultured animal products. For this reason, estimates of when cultured alternatives1 will be available at similar prices to farmed animal products meaningfully affect the prioritization of animal advocacy interventions. … Read more
“Clean” Meat or “Cultured” Meat: A Randomized Trial Evaluating the Impact on Self-Reported Purchasing Preferences
by Kieran Greig - 16 minute read
Farmed animal products grown via a cell culture are often referred to as “cultured” or “clean.” For instance, a cell cultured meatball is often called a “cultured meatball” or a “clean meatball.” It is possible that one of these two terms may lead to greater consumer acceptance than the other one. … Read more
Effects of Farmed Animal Advocacy Messaging on Attitudes Towards Policies and Decisions Affecting Wild Animal Suffering
by Kieran Greig - 12 minute read
In evaluating the effectiveness of farmed animal advocacy messaging, it’s important to take into account the potential impact on attitudes relevant to wild animals. As an example, consider the ways in which typical farmed animal advocacy messages might influence opinions about the provision of pain-relieving medication to elephants who are in the final stages of giving birth. … Read more
How We Evaluate Social Media Impact
by Toni Adleberg - 14 minute read
Before we began our 2016 charity evaluations, we researched the ways that animal charities use social media and developed a plan to quantitatively estimate the social media impact of each charity. We developed a two-step process for estimating social media impact. … Read more
Our Initial Work on a Deep Investigation of Animal Sentience
by Jacy Reese - 7 minute read
Introduction
Many people think that whether or not we have moral obligations to animals hinges upon whether animals are sentient. In this short post, we use the term “sentience” to refer to the capacity for “conscious experiences” including “pleasure” and “suffering.” … Read more
Our Thoughts on the Cost-Effectiveness of Retention Programs
by Toni Adleberg - 8 minute read
Introduction
By reducing their meat consumption, individuals can spare a significant number of animals and prevent years of suffering on factory farms. All of our current top charities have programs designed to encourage people to eat fewer animal products. Some of them also have retention programs that are designed to help current vegetarians and vegans maintain their diets. … Read more
Wild Animal Suffering Survey Report
by ACE Team - 2 minute read
We recently carried out a survey to study the effect of veg advocacy on people’s support for policies that would address wild animal suffering (WAS). While veg advocacy is intended to change people’s diets and reduce the suffering of farmed animals, … Read more
What Is the Value of Research?
by Jacy Reese - 6 minute read
This is the seventh post of our Foundational Questions series. You can read more about this project and see the initial post here.
Summary
We think research should be a high priority of the animal advocacy movement, partly because of the large impact it has in other cause areas such as aid to the global poor. … Read more
How Effective Are Online Ads?
by Jacy Reese - 1 minute read
We recently released an evaluation of online ads, the third evaluation to use our intervention evaluation form, a standardized template that provides a consistent, rigorous process for evaluating different ways of helping animals.
Our report includes a short write-up that covers the intervention’s strengths, … Read more
Some Thoughts About Vegan Outreach’s Leaflet Study
by Toni Adleberg - 10 minute read
Introduction
We’re always excited to see new research on effective animal advocacy, so of course the recent Vegan Outreach leaflet study has caught our attention. The study has many merits. For example, it investigates participants’ self-reported dietary choices, which might contribute to our understanding of how to best help farmed animals. … Read more
The Relationship Between Legal and Social Change
by Jacy Reese - 5 minute read
This is the sixth post in our Foundational Questions series. You can learn more about this project and read the other posts here.
Summary
Legal personhood for animals is one of the most exciting goals for the animal protection movement because of its potential far-reaching and long-term impact. … Read more
Which Key Ideas Should We Be Spreading with Marginal Resources?
by Jacy Reese - 8 minute read
What is the difference in impact between spreading different animal advocacy ideas, e.g. the cruelty of animal agriculture, dietary change, antispeciesism, and wild animal suffering?
This year, we evaluated Animal Ethics, an organization with a core aim of filling perceived gaps in the animal advocacy community. … Read more
Some Thoughts on Our Cost-effectiveness Estimates
by Jacy Reese - 14 minute read
Summary
In this post, we elaborate on our thinking about quantitative cost-effectiveness estimates (CEEs). They’ve been a part of our review process since we began reviewing charities, and they are particularly controversial and challenging. First, we summarize the benefits and challenges of CEEs in effective animal advocacy. … Read more
Undercover Investigations Evaluation
by Jacy Reese - 1 minute read
We recently released an evaluation of undercover investigations, the second evaluation to use our intervention evaluation form, a standardized template that provides a consistent, rigorous process for evaluating different ways of helping animals.
Our report includes a short write-up that covers the intervention’s strengths, … Read more
How Should We Evaluate Social Media Impact?
by Allison Smith - 10 minute read
This is the fifth post of our Foundational Questions series. Learn more about this project by reading the initial post Foundational Questions in Effective Animal Advocacy.
Summary
Several of the charities we reviewed in 2015 reported accomplishments based on their social media presence. … Read more
How Should We Compare Implementations of the Same Interventions in Different Countries?
by Jacy Reese - 4 minute read
This is the third post in our Foundational Questions series.
Animals are suffering around the world and advocates are also working globally to help them. There are several considerations that could affect the relative effectiveness of animal advocacy in different countries, … Read more
Our Initial Thoughts on the Mercy For Animals Facebook Ads Study
by Jacy Reese - 9 minute read
Results and tentative conclusions
We think the recently published Mercy For Animals Facebook ads study is the highest quality randomized controlled trial (RCT) so far of an animal advocacy intervention. We think the research team did a great job in planning and implementing the study, … Read more
How Should We Account for the Potential Long-term Impact of Organizations?
by Jacy Reese - 9 minute read
This is the second post of our Foundational Questions series. You can also learn more about this project and read the initial post Foundational Questions In Effective Animal Advocacy.
This year we evaluated two organizations, New Harvest (NH) and the Nonhuman Rights Project (NhRP), … Read more
How to Conduct Studies That Will Encourage More Effective Altruists to Care about Animals
by Kieran Greig - 6 minute read
Note: This post has been edited to fix an incorrect attribution of a leafleting study to Humane League Labs. While THL helped gather data for the study, it was actually run by Farm Sanctuary.
Over the next 3 years, $1 million dollars will be committed to empirical studies within animal advocacy. … Read more
Foundational Questions In Effective Animal Advocacy
by Jacy Reese - 9 minute read
When we decide on our recommendations and standout charities, we spend most of our time investigating the specifics of each charity using our seven organization evaluation criteria. We also tackle difficult foundational questions that apply to multiple animal charities rather than a specific organization. … Read more
Social Movements Case Study: Children’s Rights
by Allison Smith - 3 minute read
ACE has been working on a project that will supplement our other research by compiling information from other social movements that is relevant to animal advocates. In the first phase of this social movements project, we’ll gradually release case studies of several social movements. … Read more
Introducing the Effective Animal Advocacy Research Library
by ACE Team - 5 minute read
While there is no single academic field of study that might be called “effective altruism studies” or “effective animal advocacy studies,” this certainly does not mean there is no published research relevant to the work of animal advocates. ACE pays close attention to new publications that have a bearing on animal welfare issues, … Read more
Top Charity Donor Survey 2015
by Allison Smith - 7 minute read
Early in 2015, we surveyed our own donors about their use of our recommendations and their sense of what our greatest contributions are. Unfortunately, we knew that donor survey missed many people we seek to serve, because our goal is to provide advice and assistance to a wide variety of animal advocates. … Read more
Additional Analysis of a Study of Vegetarians
by Allison Smith - 6 minute read
Humane League Labs published a large scale survey of vegans, vegetarians, and meat reducers in early 2014, focusing on finding out how and why people adopt diets that reduce their consumption of animal products. Their survey included 57 questions, which they asked of over 3,000 respondents. … Read more
Social Movements Case Study: Fat Activism
by Allison Smith - 2 minute read
ACE has been working for several months on a project that will supplement our other research by compiling information from other social movements that is relevant to animal advocates. In the first phase of this social movements project, we’ll gradually release case studies of several social movements. … Read more
2015 ACE Donor Survey Results
by Allison Smith - 5 minute read
To learn more about our supporters, ACE sent a survey in March 2015 to people who had donated to ACE during 2014. We didn’t survey people who had used ACE’s top charity recommendations but hadn’t donated directly to ACE. These people also support ACE’s work in a meaningful sense; … Read more
What elements of a leaflet matter?
by Allison Smith - 8 minute read
The Humane League’s strong commitment to using evidence to maximize the effectiveness of their outreach efforts is one reason why ACE considers them one of the two most effective animal charities we’ve evaluated. We’re closely following the Humane League Labs as they release the results of several studies they’ve conducted over the past year. Their most recent report, What Elements Make A Vegetarian Leaflet More Effective?, covers the result of a study that intended to address whether the effectiveness of leafleting depended on the content of the leaflet used. … Read more