Category: Research
by Maria Salazar - 23 minute read

What does the evidence say about books, documentaries, and podcasts as tools for animal advocacy? Explore ACE’s research-based insights and findings. … Read more
by Alina Salmen - 24 minute read
Explore how building networks and partnerships strengthens animal advocacy. Learn about coalitions, events, and community initiatives that boost collaboration, impact, and retention. … Read more
by Max Taylor - 12 minute read
Uncover what the research says about animal cruelty investigations—their impact, limits, and legal role. … Read more
by Alina Salmen - 22 minute read
Animal Charity Evaluators’ Better for Animals project summarizes research on animal advocacy interventions. This spotlight is a review of the evidence behind effective advocacy research.
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by Maria Salazar - 19 minute read
Explore the evidence behind product labels—what works, what doesn’t, and how labeling strategies can drive meaningful change for animals and consumers. … Read more
by Zuzana Sperlova - 22 minute read
Animal Charity Evaluators’ Better for Animals project summarizes research on animal advocacy interventions. Our third spotlight is a review of the evidence behind protests. … Read more
by Alina Salmen - 19 minute read
Animal Charity Evaluators’ Better for Animals project summarizes research on animal advocacy interventions. This spotlight reviews veg*n pledges, finding that evidence for sustained diet change is limited. The intervention may be particularly effective for individuals already motivated to change. … Read more
by Max Taylor - 17 minute read
Animal Charity Evaluators’ Better for Animals project summarizes research on animal advocacy interventions. Our first spotlight reviews corporate outreach campaigns, which show strong, though context-dependent, evidence of improving farmed animal welfare. … Read more
by Alina Salmen - 8 minute read
ACE is launching “Better for Animals,” a new resource synthesizing the latest evidence on almost 30 different animal advocacy interventions. This living document helps advocates, funders, and researchers navigate the evidence landscape and make more informed decisions to create a bigger impact for animals. … Read more
by Holly Baines - 10 minute read
At Animal Charity Evaluators (ACE), we’re always looking for ways to increase our impact in fulfilling our goal of helping more people help animals. One of the ways we’re doing this is by expanding our reach to new audiences. We launched a two-month marketing campaign aimed at engaging an audience we call “New Animal Protectors.” This audience consists of people who have compassion for animals and already donate to animal protection efforts, … Read more
by Vince Mak - 3 minute read
Read the latest updates to our charity evaluation criteria, including our Impact, Room for More Funding, and Organizational Health assessments. … Read more
by Max Taylor - 2 minute read
Some sources of information that our Programs team find especially useful for their animal advocacy research.
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by Max Taylor - 21 minute read
An overview of why ACE assesses Organizational Health as part of our charity evaluations. … Read more
by Max Taylor - 2 minute read
This is a list of all farmed animal advocacy organizations around the world that we are aware of, collated from existing directories such as the World Federation for Animals Directory. … Read more
by ACE Team - 26 minute read
Read questions from ACE’s 2023 Reddit Ask Me Anything event and answers by members of the 2023 charity evaluation team, hosted on the r/vegan subreddit! … Read more
by Vince Mak - 5 minute read
Results of the 2022 charity evaluation survey conducted by ACE to understand the accuracy of the methodology and identify ways to improve the evaluation process. … Read more
by Holly Baines - 25 minute read
Read highlights from Animal Charity Evaluators’ 2022 Reddit AMA. … Read more
by Maria Salazar - 8 minute read
Learn more about how Animal Charity Evaluators assesses programs in our charity evaluations. … Read more
by Alina Salmen - 10 minute read
Learn more about how Animal Charity Evaluators assesses cost effectiveness in our charity evaluations. … Read more
by Vince Mak - 6 minute read

Learn more about how Animal Charity Evaluators assesses and estimates room for more funding in our charity evaluations. … Read more
by Elisabeth Ormandy - 9 minute read
Learn more about how Animal Charity Evaluators assesses leadership and culture in our charity evaluations. … Read more
by Holly Baines - 19 minute read
In our Roundtable blog series, we ask a handful of contributors to provide their points of view on complex topics or unsettled questions. We hope that this approach will help us to integrate and learn from multiple perspectives on animal advocacy.In our Roundtable blog series, we ask a handful of contributors to provide their points of view on complex topics or unsettled questions. We hope that this approach will help us to integrate and learn from multiple perspectives on animal advocacy. … Read more
by Gina Stuessy - 6 minute read

We have received some questions about our November 2020 recommendation of Wild Animal Initiative as a Top Charity, which stem from the fact that historically, we have only granted that status to charities that primarily work on farmed animal issues. We hope that this post will address any confusion about our decision. … Read more
by Samantha Berscht - 11 minute read
Our Animal Advocacy Research Fund has helped us to identify and support impactful research on how we can help animals effectively. This post highlights how our grants have helped researchers to carry out their important work. We are pleased to share some of their achievements with you. … Read more
by Maria Salazar and Marianne van der Werf - 7 minute readCross-posted to Effective Altruism Forum
Interventions aimed at advancing the goals of a particular social movement can affect other social movements in different ways. When it comes to interventions aimed at transforming animal agriculture systems and influencing dietary changes, promoting silvopastoral systems and plant-based diets might help build alliances between the farmed animal advocacy and environmental movements. … Read more
by ACE Team - 24 minute read
In order to get insight into the compensation systems of organizations similar to ACE, we conducted an exploratory survey targeting charities within the effective altruism (EA) and animal advocacy movements. Our findings our included in this post. … Read more
by Maria Salazar - 12 minute read
The issue of wild animal suffering has been highly neglected by society at large, including the scientific community. In this post Maria Salazar argues that fostering the formation of welfare biology as an academic field could be a promising strategy to help wild animals. She explores the potential benefits and challenges of creating this new academic discipline. … Read more
by ACE Team - 57 minute read
In order to reduce animal suffering in India, it’s necessary for the global effective animal advocacy (EAA) community to understand the local context, considering at once the political, economic, and cultural factors that could lead to challenges and opportunities for EAA. Prior to this research, ACE’s understanding of India’s local context was relatively limited—this report outlines our findings, as well as important questions for further consideration. … Read more
by Victoria Schindel - 74 minute read
With over 1.6 billion farmed land animals kept in Brazil in 2016, these animals account for the vast majority of human-caused suffering endured by animals in Brazil, and yet they are under-represented in advocacy efforts. Due to the vast number of animals farmed for food and other products in Brazil, the potential impact of advocacy on their behalf is significant. … Read more
by Kieran Greig - 3 minute read
Farmed fish welfare should plausibly be one of the effective animal advocacy community’s priorities because of the current neglectedness of the issue, the likelihood that farmed fish suffering is large in scale, and the potential tractability of interventions to improve farmed fish welfare. With this in mind, ACE would like to reduce uncertainty about the impact of corporate campaigns aimed at improving farmed fish welfare. We hope that our new report will help us move toward that goal. … Read more