We are committed to transparency and are pleased to share our financial reports with you. If you would like more detailed information from any particular year, please contact us.
This page includes both ACE’s finances and revenue we are proud to have influenced in the animal advocacy movement.1 From 2014–2021, we estimate that we have influenced more than $43 million2 to our recommended charities, raised $4.4 million for Movement Grants, and spent only $5.1 million on our programs and operations.
Fig. 1: ACE’s operating expenses3 and estimated revenue4 we have influenced to our recommended charities and Movement Grants recipients. We revised our process for estimating ACE-influenced gifts in 2021. See more information about these estimates below.5
| 2021 ACE Expenses | |
|---|---|
| Research | $368,125 |
| Operations/Management | $309,749 | Philanthropy* | $225,274 |
| Communications | $209,766 |
| Total | $1,112,914 |
*A significant but indeterminable portion of philanthropy expenses are allocated to fundraising for ACE’s recommended charities and our Movement Grants program.
In addition to the expenses above, we disbursed $87,500 in restricted funds that we had received in 2020 for a project with Vox Media’s Future Perfect.
| 2021 ACE Revenue by Source | |
|---|---|
| Individual giving | $914,834 |
| Foundational giving | $407,902 | SBA Paycheck Protection Program loan (forgiven), investment gains and interest earned | $150,134 |
| Corporate giving | $28,997 |
| Total | $1,501,867 |
| 2021 ACE Revenue by Restriction | |
|---|---|
| Unrestricted* | $1,458,307 |
| Restricted | Gift restricted to Movement Grants program staff time | $39,000 |
| Gift restricted to country prioritization research | $4,560 |
| Total | $1,501,867 |
*Our unrestricted revenue includes gifts, investment gains, and earned interest.
| 2021 Estimated Gifts Influenced | ||||||
|---|---|---|---|---|---|---|
| Level of Influence | Total Gifts | Excluding Gifts from $1M+ Donors | ||||
| Total influence | Substantial | Moderate | Weak | |||
| Gifts to recommended charities via ACE | N/A | $1,380,013 | $1,048,610 | $227,000 | $2,655,623† | $1,642,013 |
| Gifts made directly to recommended charities* | N/A | $2,263,700 | $1,550,000 | $1,695,765 | $5,509,465 | $4,009,465 |
| Gifts to ACE’s Recommended Charity Fund | $1,645,898 | N/A | N/A | N/A | $1,645,898 | (same) |
| Gifts to Movement Grants | $1,020,419 | N/A | N/A | N/A | $1,020,419 | (same) |
| Total Gifts | $2,666,317 | $3,643,712 | $2,598,610 | $1,922,765 | $10,831,405 | $8,317,795 |
* We are generally less certain of our level of influence for this category.
† We have excluded a $55.5k gift which was passed through ACE but reported to us as not influenced by ACE.
| 2021 Donations via ACE to Supported Charities and Projects | |
|---|---|
| Gifts restricted to specific recommended charities (including first-time donation matching) | $2,711,123 |
| Gifts restricted to our Recommended Charity Fund | $1,645,898 |
| Gifts restricted to our Movement Grants program (excluding staff time) | $1,020,419 |
| Total | $5,377,440 |
Learn more about the grants made through our Recommended Charity Fund and Movement Grants programs.
For more detailed information, please see our 2021 Form 990 and audited financial statement.
Previous years’ reports include only ACE’s finances, as we had less information to help us estimate the revenue we influenced before revising our process in 2021.
This estimate includes all donations accepted by ACE for our Recommended Charity Fund and specific recommended charities (excluding a gift that was passed through ACE but reported as not influenced by us), plus direct donations to our recommended charities that the charities and/or donors have reported as ACE-influenced.
We have excluded in-kind Google Ad Grants from our operating expenses.
This estimate includes all donations accepted by ACE for our Recommended Charity Fund and specific recommended charities (excluding a gift that was passed through ACE but reported as not influenced by us), plus direct donations to our recommended charities that the charities and/or donors have reported as ACE-influenced.
We have excluded in-kind Google Ad Grants from the yearly ACE revenue and expense reports.
