We are committed to transparency and are pleased to share our financial reports with you. If you would like more detailed information from any particular year, please contact us.
This page includes both ACE’s finances and revenue we are proud to have influenced in the animal advocacy movement.1 From 2014–2021, we estimate that we have influenced more than $43 million2 to our recommended charities, raised $4.4 million for Movement Grants, and spent only $5.1 million on our programs and operations.
Fig. 1: ACE’s operating expenses3 and estimated revenue4 we have influenced to our recommended charities and Movement Grants recipients. We revised our process for estimating ACE-influenced gifts in 2021. See more information about these estimates below.5
Previous years’ reports include only ACE’s finances, as we had less information to help us estimate the revenue we influenced before revising our process in 2021.
This estimate includes all donations accepted by ACE for our Recommended Charity Fund and specific recommended charities (excluding a gift that was passed through ACE but reported as not influenced by us), plus direct donations to our recommended charities that the charities and/or donors have reported as ACE-influenced.
We have excluded in-kind Google Ad Grants from our operating expenses.
This estimate includes all donations accepted by ACE for our Recommended Charity Fund and specific recommended charities (excluding a gift that was passed through ACE but reported as not influenced by us), plus direct donations to our recommended charities that the charities and/or donors have reported as ACE-influenced.
We have excluded in-kind Google Ad Grants from the yearly ACE revenue and expense reports.