ACE has been working for several months on a project that will supplement our other research by compiling information from other social movements that is relevant to animal advocates. In the first phase of this social movements project, we’ll gradually release case studies of several social movements, … Read more
Our Thinking on Charity Rating Systems
When we table at conferences, we are often asked why we don’t rate charities. Many people have one specific charity that they care about and want our opinion in a letter grade or equivalent rating. For instance, they might prefer a system in which we assigned every group we consider a rating on a scale from 1 to 10, … Read more
Our Thinking About the Process Leading to Our December 2014 Recommendations
This post describes some of the specifics of the evaluation process leading to our December 2014 recommendation update, and what we learned from the process. For more general thoughts about our recommendation process, see this page.
General Preparation
We began preparing for this recommendation update almost immediately after we posted our previous recommendations in mid-May. … Read more
ACE Interviews: Hal Herzog
Hal Herzog is a professor at Western Carolina University, which is in the Smoky Mountains of North Carolina. He’s a psychologist who has been studying human-animal interactions for the last thirty years. He’s the author of the book Some We Love, … Read more
What elements of a leaflet matter?
The Humane League’s strong commitment to using evidence to maximize the effectiveness of their outreach efforts is one reason why ACE considers them one of the two most effective animal charities we’ve evaluated. We’re closely following the Humane League Labs as they release the results of several studies they’ve conducted over the past year. Their most recent report, What Elements Make A Vegetarian Leaflet More Effective?, covers the result of a study that intended to address whether the effectiveness of leafleting depended on the content of the leaflet used. … Read more