We are always looking for the most effective ways to connect with our audience, and having the right online tools to communicate our message is essential. There are many resources out there for managing social media, mailing lists, and websites that are offered at low to no-cost for nonprofits. … Read more
Advice
Strategic Advocacy Course
Strategic Advocacy: What It Is, Why It’s Important, and How It Can Help Your Organization to Be More Effective for Animals
Guest post by Janice Cox
World Animal Net (WAN) believes that effective advocacy is essential to the achievement of lasting social change that advances the status and welfare of animals. … Read more
Volunteer Effectively
As part of our Advocacy Advice month, we’d like to announce that we have recently updated our Volunteer Effectively page. If you currently volunteer or are considering dedicating some of your time to help animals, we encourage you to read the full page of tips and suggestions. … Read more
Animal Advocacy Lessons from the 2016 Democratic National Convention
Guest post by Adam Shriver
There have been many signs of progress in our society’s treatment of animals in recent years. The NIH announced it would be ending almost all research with chimpanzees. Ringling decided this past year to end its circus after years of protests. … Read more
Should Animal Organizations Conduct Their Own Research?
Guest post by Harish Sethu
Societal change is complex; an intricate web of economic, cultural and other factors influence individual behaviors and institutional practices. Our instincts, our common sense, and our self-assured rationalizations, however well-meaning, are an overvalued tool to cut through this complexity and discover the approaches most likely to bring about the changes we seek. … Read more