Animal Charity Evaluators updates our recommendations each year on December 1. This year we’re proud to announce that our top charities are Animal Equality, Mercy For Animals, and The Humane League – the same organizations that we selected last year. All three groups continue to operate in an effective fashion and showed substantial growth over the past year. … Read more
Blog
The Process Leading to our 2015 Recommendations
This post describes some key features and issues of our recommendation process ending in December 2015. For more detail on our recommendation process in general, see this page.
What We Did
During 2015, we selected groups to review and conducted shallow and medium reviews in a manner similar to previous years. … Read more
ACE Interviews: Nikki Bollaert
Nikki Bollaert is Director of development at Mercy For Animals, where she serves as fundraising strategist and manager of MFA’s philanthropy team. Nikki has worked in the field of development and philanthropy for 23 years, building development programs at nonprofit organizations, … Read more
Introducing the Effective Animal Advocacy Research Library
While there is no single academic field of study that might be called “effective altruism studies” or “effective animal advocacy studies,” this certainly does not mean there is no published research relevant to the work of animal advocates. ACE pays close attention to new publications that have a bearing on animal welfare issues, … Read more
Increase Your Impact with Google’s Ad Grants
Google Ad Grants can significantly help a non-profit organization by substantially increasing the traffic to their website by providing $10,000 per month in Adwords advertising. Adwords advertising appears in Google’s search engine result pages.
An example of Adwords advertising for Animal Charity Evaluators that results from our Google Ad Grant can be seen through a Google search for “animal cruelty laws.” The below advertisement will display near the top of the search engine results:
The top three results from this search are all Google Adwords advertisements. … Read more