Understanding user behavior on a website is becoming increasingly important in order for an organization to increase their impact. This knowledge can play a key role in the revenue that a website brings in and the understanding that users can gain of an organization’s mission and initiatives. … Read more
Advice for Charities
Self-evaluation is a valuable guide to program development, but it can also be intimidating to start. Maybe you’re imagining a randomized controlled trial of your programs, and you know you don’t have the resources for that. Or maybe you don’t even know what you would evaluate. … Read more
Erika Alonso has updated this post to reflect the tools and resources available in 2016. Read the updated post here.
We are always looking for the most effective ways to connect with our audience, and having the right online tools to coordinate our communications is essential. … Read more
Do you work/volunteer at a nonprofit farm animal advocacy group? Are you interested in evaluating your programs, but don’t know where to start? We have a free resource to get you started.
Last year we partnered with Faunalytics to produce our survey guidelines project. … Read more
As part of my internship with Animal Charity Evaluators I recently helped to complete a preliminary round of A/B testing on their website. In what follows I give an overview of A/B testing, briefly delve into how to do it on a website, … Read more