Advice for Charities

Google Ad Grants can significantly help a non-profit organization by substantially increasing the traffic to their website by providing $10,000 per month in Adwords advertising. Adwords advertising appears in Google’s search engine result pages.
An example of Adwords advertising for Animal Charity Evaluators that results from our Google Ad Grant can be seen through a Google search for “animal cruelty laws.” The below advertisement will display near the top of the search engine results:

The top three results from this search are all Google Adwords advertisements. … Read more

Understanding user behavior on a website is becoming increasingly important in order for an organization to increase their impact. This knowledge can play a key role in the revenue that a website brings in and the understanding that users can gain of an organization’s mission and initiatives. … Read more

Do you work/volunteer at a nonprofit farm animal advocacy group? Are you interested in evaluating your programs, but don’t know where to start? We have a free resource to get you started.
Last year we partnered with Faunalytics to produce our survey guidelines project. … Read more