We recently released an evaluation of undercover investigations, the second evaluation to use our intervention evaluation form, a standardized template that provides a consistent, rigorous process for evaluating different ways of helping animals.
Our report includes a short write-up that covers the intervention’s strengths, … Read more
Blog
How Should We Evaluate Social Media Impact?
This is the fifth post of our Foundational Questions series. Learn more about this project by reading the initial post Foundational Questions in Effective Animal Advocacy.
Summary
Several of the charities we reviewed in 2015 reported accomplishments based on their social media presence. … Read more
What Does Toronto’s “Creed Expansion” Ruling Mean for Vegan Advocacy?
This is a guest post from members of Vegan Leaders—a global network of vegans working in corporate management and other high-level leadership positions—in which legal and political experts discuss the significance and effectiveness of the Ontario Human Rights Commission ruling. This post is written by Darina Bockman, … Read more
How Should We Compare Implementations of the Same Interventions in Different Countries?
This is the third post in our Foundational Questions series.
Animals are suffering around the world and advocates are also working globally to help them. There are several considerations that could affect the relative effectiveness of animal advocacy in different countries, … Read more
Our Initial Thoughts on the Mercy For Animals Facebook Ads Study
Results and tentative conclusions
We think the recently published Mercy For Animals Facebook ads study is the highest quality randomized controlled trial (RCT) so far of an animal advocacy intervention. We think the research team did a great job in planning and implementing the study, … Read more