Understanding user behavior on a website is becoming increasingly important in order for an organization to increase their impact. This knowledge can play a key role in the revenue that a website brings in and the understanding that users can gain of an organization’s mission and initiatives. … Read more
A/B Testing
As part of my internship with Animal Charity Evaluators I recently helped to complete a preliminary round of A/B testing on their website. In what follows I give an overview of A/B testing, briefly delve into how to do it on a website, … Read more